SBJ/20100201/SBJ In-Depth

Q: Which city offers the BEST venue, setting and amenities for hosting the Super Bowl and WHY?

Scott Paddock
Director of sports marketing
Gatorade
“I’d have to cast my vote for Miami. The Super Bowl should always be played in a warm weather climate so that outdoor activities are part of the hospitality mix. Miami provides a solid stadium venue, many great hotel choices, two accessible airports, and several hospitality options to provide to your guests. Of course, I’m a South Florida native so I may be a bit biased.”
David Grant
Principal
Velocity Sports & Entertainment
“The response obviously depends on one’s perspective. If you’re a sponsor in town all week, you value the ease of getting around that New Orleans or San Diego offers. If you’re a fan in town for game day, you value the in-stadium experience of a Houston or Dallas. If it’s about the extracurriculars you might pick Miami or Phoenix. Me? Keep me out of traffic and have a permanent New Orleans/San Diego rotation!
Rick Dudley
President and CEO
Octagon
“If the Super Bowl is about fun, food and football, there’s only one place: New Orleans.”
Greg Luckman
President
North American GroupM ESP
“I am a New Orleans guy (Tulane grad) so I have to go with ‘The Big Easy.’ Super Bowl is the ultimate extravaganza, and the New Orleans culture is celebratory (Mardi Gras) and distinct (cuisine, music), which lends itself well to themed hospitality events. The Superdome is downtown with close proximity to hotels, restaurants and the French Quarter, which is critical for minimizing the time spent on shuttle buses. Plus, the city has no curfew!”
Robert Tuchman
President
Premiere Corporate Events
“Miami is far and away the absolute top location for hosting the Super Bowl in the United States . It has all the ingredients for a successful event. Great weather, plenty of hotel accommodations on all levels, many dining options with diversity, lots of bars which stay open late, celebrities are in abundance, the sports facilities are top notch, its own unique personality and vibe, and of course multiple airports which provide accessibility and flight availability. All this and then throw in South Beach. South Beach acts as a ‘central heartbeat’ for fans while they are in town to mingle and have fun.”
Michael Lynch
Head of global sponsorship management
Visa
“Next up, the 2014 Super Bowl. Why not put it in the best city in the country and the one with the newest [proposed] stadium — San Francisco/Santa Clara? As far as the setting goes, the Bay Area is world famous for its stunning water views along the coast and in the bay, its best-known bridge the Golden Gate, and its multicultural downtown San Francisco area complete with Chinatown, Fisherman’s Wharf, Market Street and Union Square. The Bay Area’s amenities are world class as well and include great hotels both in the downtown area and in nearby places people will surely want to visit like Napa/Sonoma Valley, Sausalito, Pebble Beach Golf Resort and the Monterey coast. … The Bay Area also has an extensive rapid transit system that allows visitors and residents alike to get around very easily.”
David Levy
President of sales, distribution and sports
Turner Broadcasting
“My real answer is that any Super Bowl city that the Green Bay Packers win in is the best city period. … That being said, I do remember San Diego being one of the best, the weather, the food, the golf and the other activities. And while I believe the Packers lost to Denver in that game, I still enjoyed the city.”
Traug Keller
Senior VP of business units
ESPN
“I have always favored New Orleans because of the Acme Oyster House, the people and the fun.”
Eric Shanks
Executive VP
DirecTV
“This is an easy one. New Orleans. Bourbon Street, beignets and turducken.”
John Bogusz
Executive VP, sales and marketing
CBS
“In 2010, the best venue is Miami because the game will absolutely be sold out, allowing me to enjoy the weather and the South Florida hospitality. Otherwise New Orleans, simply because my wife is from there.”
David Abrutyn
Senior VP, managing director of global consulting
IMG
“There is a reason Miami and New Orleans have hosted so many games combined — given the venues, quantity of good hotels and restaurants, proximity of all elements of the week and weather. While Miami has the warm weather and beaches, New Orleans perhaps has the best total package for the league, business partners and fans. Nobody throws a party like New Orleans. … From infrastructure of hotels and special event venues to the ability to practically walk anywhere you need to go (including the game), to spectacular food to Bourbon Street, New Orleans gets my vote.”
— Compiled by William Cooper, SportsBusiness Daily
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