SBJ/20100201/SBJ In-Depth

Print All
  • Fact sheet on Super Bowl host markets

    City No. Of Times As Host Years Population (MSA)* Avg. Feb. Temperature Distances from Stadium Area To Airport Distances from Stadium Area To Downtown Entertainment Districts
    Miami 10 1968, 1969, 1971, 1976, 1979, 1989, 1995, 1999, 2007, 2010 5.41 million 69°F Miami: 16.32 miles; Fort Lauderdale /
    Hollywood: 14.33 miles
    14.22 miles South Beach
    New Orleans 10 1970, 1972, 1975, 1978, 1981, 1986, 1990, 1997, 2002, 2013 1.13 million 56°F 14.12 miles 1.45 miles Bourbon Street
    Los Angeles 7 1967, 1973, 1977, 1980, 1983, 1987, 1993 12.87 million 60°F NA; no single current targeted stadium site NA; no single current targeted stadium site L.A. Live
    Tampa 4 1984, 1991, 2001, 2009 2.73 million 63°F Tampa: 3.41 miles;
    St. Pete./Clearwater: 14.71 miles
    4.77 miles Ybor City
    San Diego 3 1988, 1998, 2003 3.00 million 59°F 10.96 miles 7.96 miles Gaslamp Quarter
    Atlanta 2 1994, 2000 5.38 million 47°F 10.63 miles 1.77 miles Buckhead
    Detroit / Pontiac 2 1982, 2006 4.43 million 29°F 22.03 miles 0.80 miles Greektown
    Houston 2 1974, 2004 5.73 million 58°F Bush Intercontinental: 26.26 miles;
    Hobby: 11.64 miles
    7.93 miles Main Street
    Phoenix / Glendale 2 1996, 2008 4.28 million 57°F 22.17 miles 18.39 miles (Phoenix) Old Town Scottsdale
    Arlington 1 2011 6.30 million 50°F Dallas Fort Worth: 13.35 miles;
    Love Field: 20.94 miles
    18.68 miles (Dallas) West End
    Indianapolis 1 2012 1.72 million 30°F 10.77 miles 1.09 miles Wholesale District
    Jacksonville 1 2005 1.31 million 57°F 16.29 miles 1.41 miles Jacksonville Landing
    New York 0 NA 19.01 million 32°F JFK: 23.87 miles; La Guardia: 16.30 miles; Newark: 13.10 miles 7.88 miles (Manhattan) Times Square
    * 2008 data
    NA: Not available or not applicable
    Not listed are Palo Alto, Calif., (1985 host) and Minneapolis (1992)
    Note: Totals include future games already assigned.
    Sources: U.S. Census Bureau, NFL.com, Weather.com, Mapquest

    Print | Tags: In-Depth
  • Is the payoff worth it for the host teams?

    In May at the NFL owners meetings in Dallas, groups from New York, South Florida, Tampa and Arizona, in partnership with their respective teams, will seek to win the right to host the 2014 Super Bowl. The teams will put on a big show and spend significant time and money touting the bid.

    What do the teams actually get out of being a host to the Super Bowl? That’s the dirty secret: Not much.

    “The victor doesn’t get any spoils,” said Thad Sheely, the executive vice president of stadium development and finance for the New York Jets, which together with the New York Giants are striving to bring the Super Bowl to their new, shared stadium. New Meadowlands Stadium is scheduled to open in April.

    Mike Dee, chief executive of the Miami Dolphins, which is the host team Sunday, said point blank, “There is not a lot of economic benefit to the team. Very little in fact. The NFL takes over the facility, and leases the facility. Most of that goes into the community.”

    The league takes control of host venues and
    reaps all the revenue from the game.

    The host teams do receive about 3,000 tickets, more than the 700 other teams receive (other than the two competing teams, which receive more). That helps with business partners such as sponsors and suite holders.

    But since the NFL controls the venue for the game, the money goes to the league, not the team.

    Even Frank Supovitz, the NFL vice president of events, who is in charge of putting the specifications together for bidding cities, admitted there are “questionable benefits. The team sponsors do not enjoy an association with the Super Bowl per se.”

    So why does a team go all out to help host the game?

    One is to be a good civic partner, which could never hurt next time the team needs something from the local government. The game by some estimates creates a half-billion-dollar economic impact, though some sports academics charge that those figures are wildly inflated. Nonetheless, cities seem to buy into those numbers, and covet having the game.

    The teams also get to showcase their buildings. The Jets, for example, are using the potential of hosting the game to help sell remaining seat licenses. “It’s about generating excitement around the new venue,” Sheely said of the New York bid.

    The game Sunday in South Florida likely helped the Dolphins sell their naming-rights deal to Sun Life several weeks ago. However, hosting the game has yet to win a naming-rights deal for the Dallas Cowboys in their new home. The Cowboys host next year’s game.

    Hosting the game can enhance a team’s reputation among suite holders and season-ticket holders. Some suite holders might be contractually allowed to use their suite during the game, though many teams double up suite holders into a single suite, Supovitz said.

    There is another unspoken benefit of winning hosting rights for an NFL owner: It means they have influence among their peers. Internal league political considerations are never far from the surface in awarding the game. If a seemingly rock-solid bid falls early during an owners’ vote, chances are it had something to do with the bidding owner’s standing among his or her colleagues.

    Print | Tags: In-Depth
  • No longer super?

    Could Sunday’s Super Bowl in South Florida, the 10th there in the 44-year history of the game, be the region’s last?

    While South Florida is bidding on the 2014 game, which league owners will award in May, the NFL — in a move blasted in some circles as akin to extortion — said in December that the newly named Sun Life Stadium needs more renovations to host the game again. And the home team, the Miami Dolphins, wants little to do with the expected hundreds of millions of dollars such a project would surely cost, even after the club paid for a rendering of a revamped venue, complete with a partial roof.

    “While we would love to play in the facility we unveiled, it is not imperative from a Dolphins perspective,” said the team’s chief executive, Mike Dee. If the local community decides not to pay for it, he added, “then it was a community decision, but one that may not get us a Super Bowl or Pro Bowl or BCS championship with the same degree of regularity we have come to expect.”

    Sun Life Stadium is 23 years old and must import special lights, at a low six-figure cost, for each night game to meet HDTV requirements. Most of the seats are aging, and the stadium is one of only two in the NFL to also be home to a baseball team (the Oakland Raiders and A’s share their stadium), though the Florida Marlins are set to leave in 2012. The seats are unprotected from the weather, a fact underscored during the 2007 game when rain drove thousands of fans out of their seats. Even the $250 million renovation the team finished in 2007 only modernized the club-seat level, leaving most parts of the stadium untouched.

    “What has happened over the years is more and more stadiums have come online that are not only newer, but are of an entirely different generational philosophy that were built to service their fans,” said Frank Supovitz, the NFL’s vice president of events. “All that means is the competition has never been greater.”

    Case in point are the next three Super Bowls. Next year’s game is in Dallas, home to the new $1.1 billion Cowboys Stadium; then the 2012 edition is scheduled in the Indianapolis Colts’ new home, Lucas Oil Field. The 2013 contest is slated for the Superdome in New Orleans, which is set for $300 million of renovations following a significant overhaul that came after Hurricane Katrina.

    The Miami Dolphins paid for a rendering of what a
    revamped stadium, complete with a roof, could
    look like. The big question is who would pay
    for the actual work.

    In 2014, two of South Florida’s competitors are Arizona, which has a 3 1/2-year-old stadium, and the new Meadowlands facility, which is slated to open later this year. The Meadowlands venue, home of the New York Giants and Jets, received a one-time weather exemption from the league to bid for the game because outdoor stadiums must be in warmer locales than New York offers. Tampa is also bidding.

    Questioned why South Florida is bidding on the 2014 contest when the NFL’s demands for upgrades have not been met yet, Rodney Barreto, chairman of the South Florida host committee, expressed optimism that a deal could be reached by the May vote. Still, there are no current cost estimates for the work, nor any suggestion of how much the local governments would be asked to pay. Barreto’s group has created a subcommittee led by former Dolphins safety Dick Anderson to study the issue.

    But Barreto is not one of the voices blasting the NFL for seeking more spending on the venue. He conceded the facility has “whiskers,” as he put it, and that the league is not susceptible to the fact that people like going to South Florida.

    “They used to like San Diego, too,” he said. San Diego, because of stadium issues, has not been allowed to bid on a game since hosting the 2003 contest. The team has been working, so far fruitlessly, since that time to build a new stadium.

    Cool to the idea
    Panelists in the Turnkey Sports Poll were asked in January: Should the NFL give more consideration to awarding Super Bowls to open-air stadiums in the North?
    No 53%
    Yes, but only for newly built / reconstructed stadiums 26%
    Yes, unconditionally 17%
    No response/Not sure 5%
    Source: Turnkey Sports Poll, January 2010. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports.

    Regions bid on Super Bowls because of the purported economic impact of the game, ascribed as high as half a billion dollars, though many of those estimates are questioned critically by sports academics. That is why the Dolphins want the local governments to pay for the renovations, because the benefit is not directly to the team (see story). The game also brings great pride to a region, helping places like Jacksonville and Detroit showcase their cities to an international audience.

    That those cities hosted the game underscores that unlike the first three decades of the Super Bowl, when 12 hosts shared the 30 contests, the Super Bowl since 2000 has been spread around. Since that game in Atlanta and stretching through the 2013 game in New Orleans, which is the last one awarded, there will have been 11 different hosts. And in those 14 years, only three cities will have had two Super Bowls: Tampa, New Orleans and South Florida (and South Florida won this Sunday’s game only after the failure of the Jets’ proposed Manhattan stadium, which had won conditional approval for the game). That statistic belies the notion that there is a rotation for the game.

    However, a rotation of sorts could emerge with more one-and-done hosts like Jacksonville and Detroit out of the way, and others like Atlanta and Houston falling out of favor. Both of those latter cities have failed several times in recent years at securing the game. The ice that blanketed Atlanta during its stint hosting the game appears to have permanently soured the owners. And Houston may be a victim of NFL insider political storms, with the Texans’ owner, Bob McNair, and his position on revenue-sharing issues having hurt the city’s chance to host again, sources say.

    In the hunt for 2014
    NFL owners will meet in May and vote on the host venue for the 2014 Super Bowl. Here is who South Florida and Sun Life Stadium will be competing against.
    University of Phoenix Stadium
    New Meadowlands Stadium
    Raymond James Stadium

    As a result, it’s hard to see a rotation not forming between Arizona, Dallas, New Orleans and South Florida, presuming Sun Life Stadium gets the renovations. A potential team in Los Angeles would likely become an instant host candidate and there are always wild cards such as a London Super Bowl. If the San Francisco 49ers are successful in their quest to build a stadium in Santa Clara, that too could be a Super Bowl host.

    “Most people would like to have it on a rotation of four or five cities,” said Robert Tuchman, a corporate hospitality specialist. The game is about the week also, he said, and the corporate spending the game attracts is more robust in a warm weather environment.

    South Florida always attracts big corporate spenders, so hospitality types like Tuchman are puzzled by the NFL’s hard-line on the region. “It’s baffling,” he said.

    Commissioner Roger Goodell’s speech in Miami in December delivered the hard news about the stadium. However, at the end of the day, views from the commissioner and the league office are just opinions. The 32 voices that ultimately count belong to the owners who vote on where the game is played.

    Warm weather sites have long been favorites among the owners. And the negative reviews of games in colder Detroit and Jacksonville certainly don’t bode well for bringing those markets back into the mix.

    Nonetheless, South Florida has some hard decisions to make if it wants the game again.

    Sun Life Stadium, the Dolphins’ Dee said, “is not good enough to compete with Dallas, Phoenix [and] other newer facilities. That is the message the NFL sent.”

    Print | Tags: In-Depth
  • Q: Which city offers the BEST venue, setting and amenities for hosting the Super Bowl and WHY?

    Scott Paddock
    Director of sports marketing
    Gatorade
    “I’d have to cast my vote for Miami. The Super Bowl should always be played in a warm weather climate so that outdoor activities are part of the hospitality mix. Miami provides a solid stadium venue, many great hotel choices, two accessible airports, and several hospitality options to provide to your guests. Of course, I’m a South Florida native so I may be a bit biased.”
    David Grant
    Principal
    Velocity Sports & Entertainment
    “The response obviously depends on one’s perspective. If you’re a sponsor in town all week, you value the ease of getting around that New Orleans or San Diego offers. If you’re a fan in town for game day, you value the in-stadium experience of a Houston or Dallas. If it’s about the extracurriculars you might pick Miami or Phoenix. Me? Keep me out of traffic and have a permanent New Orleans/San Diego rotation!
    Rick Dudley
    President and CEO
    Octagon
    “If the Super Bowl is about fun, food and football, there’s only one place: New Orleans.”
    Greg Luckman
    President
    North American GroupM ESP
    “I am a New Orleans guy (Tulane grad) so I have to go with ‘The Big Easy.’ Super Bowl is the ultimate extravaganza, and the New Orleans culture is celebratory (Mardi Gras) and distinct (cuisine, music), which lends itself well to themed hospitality events. The Superdome is downtown with close proximity to hotels, restaurants and the French Quarter, which is critical for minimizing the time spent on shuttle buses. Plus, the city has no curfew!”
    Robert Tuchman
    President
    Premiere Corporate Events
    “Miami is far and away the absolute top location for hosting the Super Bowl in the United States . It has all the ingredients for a successful event. Great weather, plenty of hotel accommodations on all levels, many dining options with diversity, lots of bars which stay open late, celebrities are in abundance, the sports facilities are top notch, its own unique personality and vibe, and of course multiple airports which provide accessibility and flight availability. All this and then throw in South Beach. South Beach acts as a ‘central heartbeat’ for fans while they are in town to mingle and have fun.”
    Michael Lynch
    Head of global sponsorship management
    Visa
    “Next up, the 2014 Super Bowl. Why not put it in the best city in the country and the one with the newest [proposed] stadium — San Francisco/Santa Clara? As far as the setting goes, the Bay Area is world famous for its stunning water views along the coast and in the bay, its best-known bridge the Golden Gate, and its multicultural downtown San Francisco area complete with Chinatown, Fisherman’s Wharf, Market Street and Union Square. The Bay Area’s amenities are world class as well and include great hotels both in the downtown area and in nearby places people will surely want to visit like Napa/Sonoma Valley, Sausalito, Pebble Beach Golf Resort and the Monterey coast. … The Bay Area also has an extensive rapid transit system that allows visitors and residents alike to get around very easily.”
    David Levy
    President of sales, distribution and sports
    Turner Broadcasting
    “My real answer is that any Super Bowl city that the Green Bay Packers win in is the best city period. … That being said, I do remember San Diego being one of the best, the weather, the food, the golf and the other activities. And while I believe the Packers lost to Denver in that game, I still enjoyed the city.”
    Traug Keller
    Senior VP of business units
    ESPN
    “I have always favored New Orleans because of the Acme Oyster House, the people and the fun.”
    Eric Shanks
    Executive VP
    DirecTV
    “This is an easy one. New Orleans. Bourbon Street, beignets and turducken.”
    John Bogusz
    Executive VP, sales and marketing
    CBS
    “In 2010, the best venue is Miami because the game will absolutely be sold out, allowing me to enjoy the weather and the South Florida hospitality. Otherwise New Orleans, simply because my wife is from there.”
    David Abrutyn
    Senior VP, managing director of global consulting
    IMG
    “There is a reason Miami and New Orleans have hosted so many games combined — given the venues, quantity of good hotels and restaurants, proximity of all elements of the week and weather. While Miami has the warm weather and beaches, New Orleans perhaps has the best total package for the league, business partners and fans. Nobody throws a party like New Orleans. … From infrastructure of hotels and special event venues to the ability to practically walk anywhere you need to go (including the game), to spectacular food to Bourbon Street, New Orleans gets my vote.”
    — Compiled by William Cooper, SportsBusiness Daily

    Print | Tags: In-Depth
  • Q: Which city offers the BEST venue, setting and amenities for hosting the Super Bowl and WHY?

    Scott Paddock
    Director of sports marketing
    Gatorade
    “I’d have to cast my vote for Miami. The Super Bowl should always be played in a warm weather climate so that outdoor activities are part of the hospitality mix. Miami provides a solid stadium venue, many great hotel choices, two accessible airports, and several hospitality options to provide to your guests. Of course, I’m a South Florida native so I may be a bit biased.”
    David Grant
    Principal
    Velocity Sports & Entertainment
    “The response obviously depends on one’s perspective. If you’re a sponsor in town all week, you value the ease of getting around that New Orleans or San Diego offers. If you’re a fan in town for game day, you value the in-stadium experience of a Houston or Dallas. If it’s about the extracurriculars you might pick Miami or Phoenix. Me? Keep me out of traffic and have a permanent New Orleans/San Diego rotation!
    Rick Dudley
    President and CEO
    Octagon
    “If the Super Bowl is about fun, food and football, there’s only one place: New Orleans.”
    Greg Luckman
    President
    North American GroupM ESP
    “I am a New Orleans guy (Tulane grad) so I have to go with ‘The Big Easy.’ Super Bowl is the ultimate extravaganza, and the New Orleans culture is celebratory (Mardi Gras) and distinct (cuisine, music), which lends itself well to themed hospitality events. The Superdome is downtown with close proximity to hotels, restaurants and the French Quarter, which is critical for minimizing the time spent on shuttle buses. Plus, the city has no curfew!”
    Robert Tuchman
    President
    Premiere Corporate Events
    “Miami is far and away the absolute top location for hosting the Super Bowl in the United States . It has all the ingredients for a successful event. Great weather, plenty of hotel accommodations on all levels, many dining options with diversity, lots of bars which stay open late, celebrities are in abundance, the sports facilities are top notch, its own unique personality and vibe, and of course multiple airports which provide accessibility and flight availability. All this and then throw in South Beach. South Beach acts as a ‘central heartbeat’ for fans while they are in town to mingle and have fun.”
    Michael Lynch
    Head of global sponsorship management
    Visa
    “Next up, the 2014 Super Bowl. Why not put it in the best city in the country and the one with the newest [proposed] stadium — San Francisco/Santa Clara? As far as the setting goes, the Bay Area is world famous for its stunning water views along the coast and in the bay, its best-known bridge the Golden Gate, and its multicultural downtown San Francisco area complete with Chinatown, Fisherman’s Wharf, Market Street and Union Square. The Bay Area’s amenities are world class as well and include great hotels both in the downtown area and in nearby places people will surely want to visit like Napa/Sonoma Valley, Sausalito, Pebble Beach Golf Resort and the Monterey coast. … The Bay Area also has an extensive rapid transit system that allows visitors and residents alike to get around very easily.”
    David Levy
    President of sales, distribution and sports
    Turner Broadcasting
    “My real answer is that any Super Bowl city that the Green Bay Packers win in is the best city period. … That being said, I do remember San Diego being one of the best, the weather, the food, the golf and the other activities. And while I believe the Packers lost to Denver in that game, I still enjoyed the city.”
    Traug Keller
    Senior VP of business units
    ESPN
    “I have always favored New Orleans because of the Acme Oyster House, the people and the fun.”
    Eric Shanks
    Executive VP
    DirecTV
    “This is an easy one. New Orleans. Bourbon Street, beignets and turducken.”
    John Bogusz
    Executive VP, sales and marketing
    CBS
    “In 2010, the best venue is Miami because the game will absolutely be sold out, allowing me to enjoy the weather and the South Florida hospitality. Otherwise New Orleans, simply because my wife is from there.”
    David Abrutyn
    Senior VP, managing director of global consulting
    IMG
    “There is a reason Miami and New Orleans have hosted so many games combined — given the venues, quantity of good hotels and restaurants, proximity of all elements of the week and weather. While Miami has the warm weather and beaches, New Orleans perhaps has the best total package for the league, business partners and fans. Nobody throws a party like New Orleans. … From infrastructure of hotels and special event venues to the ability to practically walk anywhere you need to go (including the game), to spectacular food to Bourbon Street, New Orleans gets my vote.”
    — Compiled by William Cooper, SportsBusiness Daily

    Print | Tags: In-Depth
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug