SBJ/20100104/Up Next

Forward thinking with ...

David Moross
Founder, Chairman and CEO
Falconhead Capital

How does 2010 look for the sports industry?
“The sports industry as a whole still seems nervous. It’s easy to focus on the biggest losses in sports recently and miss the brighter big picture. We are already seeing increased investment in certain sports and businesses that support sports. I believe we are at the moment when those who are able to courageously consider impact in 2011 and beyond will be richly rewarded for their investments and efforts in sports in 2010. For many — both investors and industry leaders — 2010 will be a unique year filled with opportunities.”

Frank Supovitz
Senior Vice President of Events

Will the Super Bowl be trendsetting in 2010?
“This year, recognizing the stresses our fans have faced, we wanted to do more, to create an entirely new and more accessible schedule of events. Most people don’t realize that more than 100,000 people descend upon the host region just to be part of the Super Bowl experience, many of whom will never go to the game. More fans will be able to forget their troubles at a Super Bowl event than ever before. NFL Experience will be replaced by Pro Bowl, the NFL’s all-star game at Dolphin Stadium; a free game-day festival; and an open Pro Bowl practice session. And, on the night before Super Bowl, fans will be able to celebrate at a free concert and fireworks spectacular on Fort Lauderdale Beach. This should create a great atmosphere and experience for any NFL fan.”

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