TOP DRIVERS
For the year, 96 drivers received at least one detection for a sponsor placement. The 12 Chase drivers finished among the top 16, led by Jimmie Johnson, through whom sponsors drew more than $72 million in value during the season. Dale Earnhardt Jr., who did not qualify for this years Chase, lost more than one-third of his exposure value compared with 2008, which was his debut season with Hendrick Motorsports.
Rank (final Sprint Cup rank) Driver No. of detections Duration (h:min:sec) Value
1 (1) Jimmie Johnson 17,390 28:01.0 $72,456,980
2 (3) Jeff Gordon 9,323 24:26.0 $47,037,054
3 (6) Tony Stewart 8,381 42:27.0 $42,239,844
4 (13) Kyle Busch* 7,336 19:25.0 $39,551,889
5 (8) Juan Pablo Montoya 10,331 12:08.7 $39,257,313
6 (2) Mark Martin 7,316 43:55.7 $38,418,025
7 (11) Carl Edwards 5,617 11:55.0 $32,776,601
8 (4) Kurt Busch 5,580 50:04.3 $29,184,524
9 (25) Dale Earnhardt Jr.* 5,212 09:11.0 $29,136,507
10 (5) Denny Hamlin 5,441 15:34.3 $27,085,536
11 (14) Matt Kenseth* 4,500 16:48.0 $25,595,368
12 (7) Greg Biffle 5,006 24:04.7 $22,283,528
13 (10) Kasey Kahne 3,745 35:18.0 $20,598,569
14 (9) Ryan Newman 3,620 57:30.7 $19,124,959
15 (17) Jeff Burton* 4,008 08:50.3 $17,821,401
16 (12) Brian Vickers 3,013 30:59.3 $17,146,854
* Did not qualify for the 2009 Chase for the Sprint Cup