ON THE CAR
Total detections: 50,407  
Chevrolet, LoweĆ¢??s and Target all topped individual exposure-value lists.
  Total detections: 8,047
Avg. duration per detection: 3.09 seconds Avg. duration per detection: 2.99 seconds
Total value (% of overall): $156.8 million (8.3%) Total value (% of overall): $22.28 million (1.2%)
Hood Front Bumper
Rank Brand Value Rank Brand Value
1 Chevrolet $26,434,342 1 Chevy Impala $8,157,555
2 Lowes $13,289,534 2 Ford Fusion $5,727,410
3 Target $12,579,368 3 Toyota Camry $5,616,910
4 M&Ms $9,112,262 4 Dodge Charger $2,776,328
5 DuPont $6,013,567 Note: Comparable information for 2008 was not available.
2008 leader: Chevrolet ($23.93 million)  
 
Total detections: 22,469   Total detections: 12,601   Total detections: 2,609
Avg. duration per detection: 3.31 seconds Avg. duration per detection: 2.83 seconds Avg. duration per detection: 5.87 seconds
Total value (% of overall): $73.6 million (3.9%) Total value (% of overall): $35.01 million (1.8%) Total value (% of overall): $42.8 million (2.3%)
Quarter Panel Back Panel / Bumper Front On-Board Camera
Rank Brand Value Rank Brand Value Rank Brand Value
1 Lowes $5,882,305 1 Chevrolet $11,416,609 1 Aflac $4,548,737
2 DuPont $4,121,736 2 Lowes $2,082,999 2 Budweiser $3,818,610
3 Red Bull $3,667,038 3 Toyota $1,545,892 3 Amp $3,697,774
4 M&Ms $3,294,651 4 Ford $1,227,936 4 Lowes $3,214,971
5 Miller Lite $3,019,897 5 Energizer $978,619 5 FedEx $2,117,929
2008 leader: Lowes ($5.19 million) 2008 leader: Chevrolet ($12.71 million) 2008 leader: AT&T ($7.45 million)
 
WITH THE PIT CREW
Total detections: 4,857   Total detections: 3,192   Total detections: 3,003
Avg. duration per detection: 4.39 seconds Avg. duration per detection: 3.22 seconds Avg. duration per detection: 4.54 seconds
Total value (% of overall): $22.84 million (1.2%) Total value (% of overall): $10.6 million (0.6%) Total value (% of overall): $12.89 million (0.7%)
Signage Uniform Back Uniform Front
Rank Brand Value Rank Brand Value Rank Brand Value
1 Target $3,143,210 1 Lowes $1,268,423 1 Chevrolet $1,107,223
2 Lowes $1,181,535 2 3M $951,109 2 Lowes $825,214
3 Red Bull $1,110,129 3 Target $881,948 3 M&Ms $735,137
4 Aflac $1,043,825 4 M&Ms $740,342 4 Sprint $533,360
5 3M $995,567 5 DuPont $541,440 5 Office Depot $525,704
2008 leader: Target ($2.36 million) 2008 leader: M&Ms ($1.01 million) 2008 leader: Sprint ($912,605)