SBJ/20091207/This Week's News
FSV, USOC partner to promote Team USA
Published December 7, 2009
Fantasy Sports Ventures has partnered with the U.S. Olympic Committee to create a teamusa.org widget that will be distributed throughout FSV’s network of fantasy and sports content sites.
The offering will focus on “Making Team USA,” the ongoing editorial effort on teamusa.org to spotlight athletes making the U.S. Olympic team for the coming Winter Games in Vancouver. Beyond the text-based editorial material, the widget will include an array of video and social-networking content. Hilton Hotels, an existing USOC sponsor, will be the presenting sponsor for the effort.
“Our roots are still very firmly in fantasy, but this is us becoming more of a digital marketing company,” said Chris Russo, FSV founder and chief executive. “We’re able to extend their reach, and for us, it gets us more into Olympic sports, which is a good extension for us beyond the core professional and college [stick-and-ball] sports.”
FSV, according to recent comScore numbers, now reaches more than 14 million unique visitors per month across its network of more than 450 sites, traffic that is more than double what was seen a year ago. Among the FSV sites where the teamusa.org widget will appear beginning this week are KFFL.com, thehuddle.com and hoopshype.com.
USOC executives said the growing size and affluence of FSV’s audience made the network an attractive target as the organization sought greater distribution of its content with the Vancouver Games approaching.
“We were looking to do something really good, really fast, which they were able to do, and they have the kind of audience we think can become what we call ‘e-fan-gelists’ for the Olympic movement,” said Lisa Baird, USOC chief marketing officer.
Financial terms of the pact were not disclosed. The alignment will run at least through the Vancouver Games.