ECHL to take digital rights to market In The Office: MKTG NFL to review primary ticketing options Lower ratings? NFL pulls election lever Toronto FC president sees upticks BDA gets into NBA game Licensees prep for campaigns Big 12 stands pat; will see new money League Pass keeps mobile in mind ESPN starts anew on ‘Countdown’
SBJ/20091108/Technology in Sports
On Site: ESPN Innovation Lab
Published November 8, 2009
ESPN last month in Orlando opened what it’s calling the Innovation Lab at ESPN Wide World of Sports at Walt Disney World Resort. The facility is designed as a real-world testing facility for various on-air products and technologies that will be available to the network. The athletic fields at the complex, and the teams and players who use them, will give the network an opportunity to develop new products during actual game conditions with designs on incorporating those developments into its future broadcasts.
ALL OTHER PHOTOS BY BILL ORBEN / ORLANDO BUSINESS JOURNAL
Innovation Lab concept developer Michael Zigmont (top) and freelance jib operator John Taylor (middle) work on content for the EA Sports-developed Virtual Playbook.
Advanced and emerging technology director Dave Casamona (left) experiments with zoom quality, and concept developer Gaines Johnson uses a touch screen to route feeds.
Emerging technologies VP Anthony Bailey (left) explains the Ball Track system, shown at top. Johnson operates a camera used for the system.
Innovation engineer Chris Pond operates the SnapZoom system (examples at left), which can help determine players’ position on the field and whether they are out of bounds.