SBJ/20090921/This Week's News
USOC opens New York office
Published September 21, 2009
The U.S. Olympic Committee last week opened a New York office, giving its marketing department a toehold near some of the nation’s biggest advertising decision-makers along Madison Avenue.
The 3,500-square-foot office, located at 521 Fifth Avenue, will be home to seven full-time employees. It also will be used by USA Track & Field, which will rent an office suite from the USOC large enough to accommodate three to four employees. The USOC marketing department plans to open it to corporate partners and other USOC departments when they visit New York.
The USOC evaluated a number of locations in New York but ultimately chose a location in midtown because of the site’s proximity to its media partner, NBC, and other sports properties.
“New York real estate is challenging even in this environment,” said Lisa Baird, the USOC’s chief marketer. “We really wanted to find the right place with the right length of term and something really turnkey and ready for us to move into.”
The office space won’t require any construction. Consumer products head Peter Zeytoonjian is charged with decorating the office space and will establish an office that mirrors the style of the USOC’s headquarters in Colorado Springs, Colo., Baird said.
The USOC signed a multiyear lease for the office space. Though Baird doesn’t plan to hire any more employees for the marketing department in New York, she expects the number of people working out of the office will evolve.
“It depends on what happens when we get Chicago (in 2016), if that’s not too bold, and how we’re evolving as the USOC,” she said. “We want to be flexible, and right now we want to take the right steps to be (in New York) and have a beachhead there.”