SBJ/20090921/This Week's News

SportsTweets to aggregate Twitter posts

Los Angeles-based Sports Media Ventures Inc. has created, the third Twitter aggregation site the company has built this year.

Set for a formal launch this week, will collate tweets  from individual fans, official team and league feeds, and select media outlets. The site will form a triumvirate of sorts with SMV’s two other Twitter aggregations:, which focuses on player feeds; and, which collects more than 260 sports blogger feeds, including ones from Deadspin and Pro Football Talk.

SMV also operates the news aggregation and social-networking-oriented site

The site formally launches this week. seeks to build on its predecessors by offering a dual-stream rivalry mode in which feeds devoted to two separate teams can be viewed simultaneously. The rivalry mode is foremost intended for when two teams are playing each other.

The tweets are collated using a combination of hashtags and SMV’s internally designed filtering algorithms and will be available for every team in the four major pro leagues and most major college athletic programs.

“This really completes the circle, because we’re now really incorporating the voice of the fan,” said David Katz, SMV founder and chief executive. “This represents a real-time look at what fans of a certain team or program are thinking and feeling.” will compete against a variety of Twitter aggregation vehicles, including Octagon’s, and a fast-growing group of sports media and league entities that incorporate Twitter feeds into other pieces of content. SMV, however, is among a smaller group of outlets that have been able to attach a direct revenue component to Twitter activity, signing sponsorship deals with Samsung and Capital One.

The advent of helped spur both deals, but display advertising for the TV manufacturer and financial services company will appear on all four SMV sites for the bulk of the college football season.

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