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SBJ/20090907/A Day in the LifePrint All
The Dew Tour brought its first skateboarding competition to Boston in late July, and we joined Chris Prybylo, Alli Sports vice president of events, as he juggled everything from TV production to vert ramp repairs. His 15-hour day began with a 9:30 a.m. staff meeting and ended after midnight with a viewing party of the USA Network broadcast.
Text by Tripp Mickle; photos by Stuart Garfield (11), Tripp Mickle (3) and Dew Tour/Alli Sports (1)
10:30AM Prybylo meets with Dew Tour sideline reporter Tiffany Simons following a production meeting to discuss broadcast logistics. It’s one in a series of four morning meetings that start the day.
12:34PM Prybylo bumps into Brazilian skateboarder Fabrizio Santos on his way to the sponsor village.
12:50PM AsPrybylo begins his survey of the sponsor village, he talks to Alli President Wade Martin, who is in Chicago.
1:05PM Prybylo pops into the new Dew Tour merchandise store, which features a wall of action sports and lifestyle portraits.
1:17PM Prybylo samples a strawberry-style Mountain Dew drink at the soft drink’s activation truck.
2:07PM After sneaking into the staff dining area, skater Bob Burnquist (left) talks to Prybylo about the Dew Tour’s new competition format and new vert ramp.
2:35PM Prybylo pops into the TV truck to review sponsor signage during a broadcast rehearsal before the show goes live on NBC.
2:50PM Prybylo meets with Hagan McCreath of iSkate
Australiato discuss taking the Dew Tour to Australiain January 2011.
4:22PM Prybylo stops by the JCPenney suite to talk to Jennifer Doyle of M Booth & Associates Inc., who managed communications for a Ryan Sheckler appearance at a BostonJCPenney the previous day.
4:47PM Prybylo meets at the “pit” above the skate park competition with competitions manager Brian Varner and Dew Tour Director Aileen Koprowski.
4:54PM Prybylo watches the skate park competition on televisions set up for NBC’s broadcast commentators.
5:07PM As the competition continues on the floor below, Prybylo talks to Robyn Trani, Dew Tour brand management director.
5:45PM International Skateboarding Federation President Gary Ream talks to Prybylo on the park competition course prior to the awards ceremony.
6:20PM Prybylo waits to award a check to the winner of a Transworld Skateboarding jam session. BJ Carretta, director of marketing and communications, joins him.
7:05PM Prybylo jumps on the phone with events manager Rob Eschbach, who’s on top of the vert ramp, and directs him to cut a piece of foam on the ramp that was blocking a TV camera.