SBJ/20090727/Coast to Coast

Coast to Coast

Similar advertising looked out over
Phoenix during NBA All-Star
festivities this year.

ARLINGTON, TEXAS
Giant ads on buildings considered
Some high-rise buildings in Arlington’s entertainment district could be transformed into giant billboards touting the NBA All-Star Game, the Super Bowl and other events planned for Cowboys Stadium, according to a report in the Fort Worth Star-Telegram. The Arlington City Council will consider amending a city ordinance to allow building wraps.

BUFFALO
Bills sign ticket-option provider
The Buffalo Bills signed with OptionIt Inc., making the Chicago-based company the NFL team’s official ticket-option provider. OptionIt allows customers to purchase options on event tickets. Once purchased, the option can be exercised to buy the ticket at face value or it can be sold through the OptionIt platform.

CHICAGO
Bulls start ticket-sharing service
The Chicago Bulls launched Ticket Partners, a new service for the coming season that will make it easier to share Bulls season tickets. The Chicago Bulls Ticket Partners site will provide Bulls fans free Web-based access to other fans who are interested in sharing their season-ticket package.

The foundation wants to help
former NFLers.

CINCINNATI
Kicker lining up free health care
Cincinnati Bengals kicker Shayne Graham is starting a program to provide free health care services to retired NFL players. The Shayne Graham Foundation is teaming up with Cincinnati health care group Mercy Health Partners to provide former players and coaches, along with their spouses, free health care screenings and nurse coaching.

Xavier plans scoreboard upgrade
Xavier University plans to install an improved scoreboard system in time for the 2010-11 basketball season. The school’s marketing partner, Learfield Sports, will pay for most or all of the $2 million system at the Cintas Center, depending on the final cost. Learfield will keep a sizable portion of revenue it brings in from selling ads on the new system.

CLEVELAND
Veritix named exclusive provider
Veritix will become the exclusive ticket-services provider for both primary and secondary market ticket sales for Quicken Loans Arena, the Cleveland Cavaliers and the AHL Lake Erie Monsters beginning Oct. 1. Veritix’s Flash Seats technology will now be used for all arena events. Cavaliers owner Dan Gilbert is the majority owner of Veritix.

COLUMBUS
Jackets, AAA extend partnership
The Columbus Blue Jackets and AAA Ohio extended their corporate partnership for the next three years. The sponsorship includes naming rights to the AAA Sky Terrace, in-game promotional elements and presenting sponsorship of team broadcaster blogs — Davidge Dishes and Rimer’s Ramblings — on the team’s Web site.

GREENSBORO, N.C.
Flow will provide tour event cars
Flow Automotive Cos. signed a multiyear agreement to sponsor the Wyndham Championship as a premier partner. The company will provide courtesy cars and all other tournament vehicles for PGA Tour players and tournament officials. This year’s event is scheduled for Aug. 20-23.

LOS ANGELES
Dodgers surpass tickets milestone
The Los Angeles Dodgers sold out last Wednesday’s home game against the Cincinnati Reds, bringing the club past the 3 million mark in tickets sold for home and away games combined this season. The team exceeded 3 million cumulative tickets for the third season in a row and an MLB-record 24th time overall.

MILWAUKEE
MU follows in Wade’s footsteps
Marquette University will join the Jordan Brand, parting ways with Converse after Heat guard and MU alumnus Dwyane Wade made the switch, according to a report in the Milwaukee Journal Sentinel. MU is in the midst of a four-year deal with Converse, but MU has the right to opt out of its contract if Wade leaves the brand, according to the report.

Track promoter’s contract to end
The Wisconsin State Fair Park board of directors and Wisconsin Motorsports CEO and President Claude Napier last week mutually agreed to end WM’s contract to promote races at the Milwaukee Mile. The board will accelerate its search for a new track promoter with the hopes of securing IRL and NASCAR races at the site in 2010.

Ticket price reductions reportedly include
1,570 corner mezzanine seats.

NEW YORK
Giants slashing ticket prices
The New York Giants are cutting the price on many of the remaining unsold tickets in their new Meadowlands stadium by about 37 percent, according to a multiple media reports. Marked-down club-seat tickets, which have a $7,500 personal seat license fee that will remain unchanged, will reportedly cost fans $250 per game instead of $400 a game.

Dentsu opens U.S. company
Dentsu Inc. established Dentsu Sports America to strengthen and expand its sports business in North America. The new company, based in New York City, aims to cultivate new sponsors for events such as the IAAF World Championships and the FINA World Championships.

ORLANDO
Standard Parking acquires Gameday
Standard Parking Corp. completed the acquisition of the assets of Gameday Management Group, an Orlando-based company that plans and operates transportation and parking systems for stadium and sporting events. Gameday will be providing its services at next year’s Vancouver Winter Olympics.

PHILADELPHIA
Eagles network wins 15 Tellys
The Eagles Television Network won 15 Telly Awards, including the Telly’s highest honor, the Silver Telly Award, for its work on the team’s Green Campaign. Among the programs to win awards were “Inside the Eagles,” “The Andy Reid Show” and “The Donovan McNabb Show.” This year’s awards bring the total number of Telly Awards won by the Eagles Television Network to 105 since the 1999 season.

PHOENIX
City to host volleyball event
USA Volleyball selected Phoenix as the location for its 2010 USA Adult Open Volleyball Championships, to be held May 29-June 5. The Phoenix Regional Sports Commission, in partnership with the Greater Phoenix Convention & Visitors Bureau, will serve as tournament hosts.

RALEIGH
Jimmy V event renews deal
The Jimmy V Celebrity Golf Classic renewed its partnership with Continental Airlines as the official travel provider for the 2009 event. Continental provides airline travel for out-of-town celebrities and guests at a discounted rate. This is Continental’s third year with the Jimmy V classic, which this year is scheduled for Aug. 16 at the Lonnie Poole Golf Course at N.C. State University.

SEATTLE
Seahawks logo on lottery tickets
Washington state lottery officials have partnered with the Seattle
Seahawks to introduce a scratch-off game that uses the team’s logo, according to a report in The (Tacoma) News Tribune. The Seahawks Winning Play Scratch is a $5 game with a top prize of $50,000.

Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com
or phone (704) 973-1436.
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