On the beach or at the lake, Dr. Seuss is whom we take It may be vacation, but business books come along for the ride On tap: Surfing, selling short and swinging from your heels Last call for beach books: Coffee, Clapton and beer in hell Beach bound with business, history, fiction, even a little sports ‘Outliers’ on the beach: Executives take Gladwell on vacation More readers seek out ‘Greatest Game’ and ‘Rome 1960’ List mixes popular titles with some eclectic choices Catching up with game changers, last lectures and ‘The Prince’ Sports leaders open books for laughter and enlightenment
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SBJ/20090713/Summer Reading
‘Outliers’ on the beach: Executives take Gladwell on vacation
Published July 13, 2009
Dr. Harvey
Schiller
President
IBAF and GlobalOptions Group
South of Broad, by Pat Conroy
Spent, by Geoffrey Miller
Churchill,
Hitler and the Unnecessary War, by Pat Buchanan
John Skipper
Executive Vice President, Content
ESPN
“I just finished the manuscript for Bill Simmons’ ‘The Book of Basketball,’ which is immediately one of the two best books
ever written on the NBA.”
“I loved ‘Brooklyn’ by Colm Toibin … and am looking forward to ‘The Blackwater Lightship,’also by Toibin.”
“Because it is his 200th birthday, I am slowly making my way
through the ‘Voyage of
the Beagle’ by
Charles Darwin.”
Zak Brown
Founder and CEO
Just Marketing International
Bernie’s
Game: Inside the Formula One World of Bernie Ecclestone, by Terry Lovell. “I’m fascinated by his story and deal-making
and how he’s built Formula One into an empire.”
Losing My
Virginity, by
Richard Branson. “He’s
built a very successful global company with a very entrepreneurial spirit.”
Go Like
Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans, by A.J. Baime. “It’s about the battle between Ford and Ferrari
at the 24 Hours of Le Mans. I love reading about competition, especially when
marketing competition hits the racetrack!”
Carolyn Bivens
Commissioner
LPGA
Walking
With Friends: An Inspirational Year on the PGA Tour, by D.J. Gregory, “who walked every hole of every Tour event last
year.”
A Pearl in
the Storm: How I Found My Heart in the Middle of the Ocean, by Tori Murden McClure. “She is the first woman to row alone across an
ocean. I love reading about modern-day pioneers; they sometimes show up in the
most unlikely places!”
Joe Favorito
Sports Media and Marketing Consultant
Pull Up A
Chair: The Vin Scully Story, by Curt Smith
The First
Tycoon: The Epic Life of Cornelius Vanderbilt, by T.J. Stiles
Paul Beirne
Senior Director, Business Operations
Toronto FC
Igniting
the Third Factor, by Peter Jensen. “Our strength and conditioning coach Paul Winsper is over the moon
about this book and will not give me a choice: ‘You must read this book!’”
Outliers, by Malcolm Gladwell. “Gladwell has an uncanny knack of pointing out
the things that once pointed out are as clear as the nose on your face, but are
hidden until he does. When reading Gladwell you can’t help but say ‘Oh, yeah!’
after every chapter.”
The Percy
Jackson Series, by
Rick Riordan. “Thanks
to these books, my 9-year-old son, Alec, is the most knowledgeable scholar of
Greek mythology. He can talk circles around me. Reading these books will get me
on a level playing field!”
Tiki Barber
President, Tiki Ventures / former NFL running back
Outliers, by Malcolm Gladwell
Awearness:
Inspiring Stories about How to Make a Difference, by Kenneth Cole
Scott Atherton
President and CEO
American Le Mans Series
Three Cups
of Tea, by Greg Mortenson and
David Oliver Relin. “My wife encouraged me to read it. I was reluctant at first, but
what a story. It has redefined the word ‘commitment’ for me.”
Atlas Shrugged, by Ayn Rand. “I feel like I am the last person to finally read this classic.
Don Panoz, the founder of the American Le Mans Series, has been referencing the
‘teachings’ of this book since I met him 10 years ago. With the current
unprecedented government involvement in historically private businesses, it
appears Ayn’s depiction of fiction in 1957 has a great potential to become
factual half a century later. And at 1,368 pages, this will occupy my summer.”
Chris Russo
President
Fantasy Sports Ventures
Outliers, by Malcolm Gladwell
Satchel:
The Life and Times of an American Legend, by Larry Tye
Randy Bernard
Chief Executive Officer
Professional Bull Riders Inc.
Serious
Barbecue, by Adam Perry Lang. “Summer reading for me is typically done on planes,
but one will be done in the backyard on my barbecue pit. This is a must if you
are going to barbecue this summer. I have only read a couple chapters and think
I’m an expert already.”
Launching a
Leadership Revolution, by Chris Brady and Orrin Woodward. “I heard this was really good.”
“Last is
actually a podcast. I am going to download all of Adam Carolla’s podcasts on my
iPod and be entertained a little. His shows are great.”
Ilana Kloss
CEO and Commissioner
World TeamTennis
The
Scarecrow, by
Michael Connelly. “He’s one of my favorite fiction authors.”
Outliers, by Malcolm Gladwell. “I have heard a lot about this book. It’s
fascinating how certain circumstances — such as timing, connections and where
you grow up — can play a big role in your path to success.”
Sarah Hirshland
Senior Vice President
Wasserman Media Group
The Gold
Standard, by Mike Krzyzewski and
Jamie K. Spatola. “Because I’m a Duke grad and Coach K seems to have figured out a
few things about leadership and motivation.”
Predictably
Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely. “I’m always curious about factors that drive
behavior. And in this economic environment, it seems a particularly relevant
time to look at behavioral economics.”
Best Seat
in the House: A Father, a Daughter, a Journey Through Sports, by Christine Brennan. “There is so much to learn from reading
people’s stories. As a daughter, this one will likely hit close to home.”
John Sergi
Hospitality and Culinary Strategist
The Designful Company, by Marty Neumeier. “My buddy Sam Cooper put
me onto this book, a very quick read, what he calls a ‘whiteboard overview.’ I
enjoy reading about innovation in any form. In this book, he quotes Sir Francis
Bacon as suggesting, ‘He that will not apply new remedies must expect new evils
for time is the greatest innovator.’ That’s a good one.”
Closing
Time: A Memoir, by
Joe Queenan. “This
is also on my Kindle, and it’s a book my wife recommended. It’s a
Philadelphia-based memoir. I’ll start that on the next flight.”
Kelly Perdew
CEO
RotoHog
The
Unforgiving Minute, by Craig Mullaney
Hit the
Ground Running, by
Jason Jennings
Jonathan Venison
Founding Partner
InsideOut Sports & Entertainment
A Legacy of
Liberation, by
Mark Gevisser. “I
lived in South Africa for 10 years as a kid, so I’m always interested in the
progress down there.”
The God
Delusion, by Richard Dawkins. “I was told to read this after enjoying ‘God is
Not Great.’”
Confessions
of an Economic Hit Man, by John Perkins. “An eye-opening read on the U.S. role on the world stage.”
The Yankee
Years, by Joe Torre and Tom
Verducci. “Irrespective of team
allegiance, it would be difficult not to respect what Joe Torre did with those
teams.”
Ben Sturner
CEO
The Leverage Agency
Staying
Street Smart In the Internet Age, by Mark H. McCormack
Young Guns:
The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on
Your Own, by Robert Tuchman
Chuck Fletcher
General Manager
Minnesota Wild
Good to Great, by Jim Collins.“It’s one of the best books about leadership and how to take that
next step.”
Three Victories and a Defeat: The Rise and Fall of the First
British Empire, by
Brendan Simms.
Ray Bednar
Senior Vice President and Sports Sponsorship
Executive
Bank of America
The Snowball: Warren Buffett and the Business of Life, by Alice Schroeder.“The ‘Oracle of Omaha’ is really a study about deliberate,
methodic success.”
Treason’s Harbour, by Patrick O’Brian.“Book nine in the Master and Commander series — adventure
replete.”
| This is the first installment in a series on what top sports executives are reading this summer. The responses were compiled by Assistant Managing Editor Tom Stinson. |




