SBJ/20090525/Sports Business Awards

Sports Technology

Cisco Systems

What we liked:

StadiumVision, which helped redefine expectations of the in-stadium fan experience with a venue-based video product that allows for customizable video content, safety and weather information, and wayfinding.

Signed influential deal with the New York Yankees to install StadiumVision in the new Yankee Stadium, the most expensive and perhaps most technologically advanced stadium ever built.

Successfully infused elements of its technology into major sports events such as the Super Bowl and NBA All-Star Game.

Expanded in-stadium advertising opportunities through an infinite level of sponsor customization made possible through StadiumVision.


What we liked:

EA Sports Virtual Playbook, which built upon prior EA video game simulation work for coaching in a way that revamped football pregame shows.

Predated similar broadcast enhancements introduced last fall for political election coverage.

Helped redefine high-quality product placement in sports media, with exposure for EA on NFL and NCAA programming that was worth into the tens of millions of dollars.

Gave additional credence for EA player-ranking intelligence that, while hotly debated among gamers and NFL players themselves, has shown to be remarkably prescient for predicting game results.

MLB Advanced Media

What we liked: At Bat, an application for the iPhone that combines scoring, video highlights and other data in a graphical, easy-to-navigate offering.

First major sports league to develop an iPhone application for Apple’s App Store upon launch last summer.

Sold more than 120,000 downloads of At Bat before it was converted into a free offering in time for the 2008 postseason.

Positioned MLBAM at the forefront of paid content and mobile-based content strategies that continue to gain favor in the digital media industry.


What we liked:

Merged with JumpTV to create a multidimensional online services outfit that runs across numerous operational disciplines, and across pro, college and international sports.

Aided in the 2008 creation of’s well-regarded redesign, which in part resulted in record levels of video consumption.

Partnered with the NFL for Game Rewind, an online subscription service for full-length game replays, and international live game streaming.

Developed a set-top box that ports online video to large-screen televisions in high-definition quality.

Signed an array of new content partners, including the American Hockey League and Professional Bull Riders.

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