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IOC signs tech partner Atos through ’16
Published March 23, 2009
The International Olympic Committee is close to securing a key technology partnership through 2016 with Atos Origin, the information technology company behind all data transmitted during the Olympic Games.
The four-year extension is with a European company that may not be the most well-known worldwide partner of the Olympics, but it may be the most critical. It manages everything from accreditation to distribution of competition results, and it offers those services worth more than $100 million in exchange for Olympic marketing rights.
Atos Origin has been a partner of the IOC since 2002 when it replaced IBM in the category. As the technology system provider, it combines its own applications with the software and hardware of other Olympic partners such as Microsoft and Lenovo during the Beijing Games to deliver the information necessary to run the Olympics. In Beijing, it provided more than 5,000 results terminals, 1,000 servers and 200,000 accreditation badges.
The company is the fourth partner to extend its relationship with the IOC through 2016. Others include Coca-Cola, Panasonic and Samsung.
The IOC has sold nine worldwide sponsorships for the 2009-12 cycle of its The Olympic Partners program. It has generated more than $900 million in sponsorship revenue and is looking for one or two more partners to push its total revenue beyond $1 billion.
Atos Origin has headquarters in Paris and employs more than 46,000 people in 40 countries. It is listed on the Paris Eurolist Market and has a market capitalization of $1.9 billion.