IndyCar seeks increase in rights fees Media focus on VR/AR, wearables YES rolls out production truck, studio redesign ESPN sees a winner in Special Olympics Digital media’s recent rush of deals Colleges migrating to Facebook Live Sports Media: Instagram bull’s-eye NBC RSNs worked together for ‘Tomboy’ NYRA adds tracks to FS2 broadcasts NBC adds Dubai, Epsom to racing stable
SBJ/20090323/Forty Under 40
Published March 23, 2009
Marc Fein’s job can be summed up by his experience at this year’s NHL All-Star Game in Montreal, when he was nearly locked in the Bell Centre arena overnight.
Fein wears many hats at Versus. He negotiates rights deals, which last year included the IndyCar Series, a Tour de France renewal, college football and mixed martial arts.
He also oversees production, which in 2008 led to the launch of “Sports Soup” and “College Football Central.”
And Fein is involved with scheduling, which means he was primarily responsible for getting several Texas Tech games during its BCS run this past season.
“He has been approachable, flexible and creative in helping grow our brand on his channel,” said the NHL’s John Shannon. “Our ratings on Versus certainly reflect that fact.”
All those responsibilities came into play at the NHL All-Star Game on Jan. 25. Fein spent the first two periods of the game managing relationships with Versus’ rights partners, bouncing between his seat behind Commissioner Gary Bettman to the seats he had given to IRL founder Tony George.
By the end of the game, though, Fein had his programming and production hats on, setting up shop in the production truck, where he stayed for nearly an hour after the game ended.
By the time he left, the arena was completely empty and all the doors were locked. “I’m walking around thinking that I’m going to spend the night in the arena,” he said.
After wandering for 30 minutes, Fein finally found an exit, made it to Versus’ afterparty and was at his desk in Philadelphia by the following afternoon, ready to keep rotating hats.