NBA’s RSN ratings down 15 percent Sports Media: Ratings math TNT subbing ‘pod’ sponsors in NBA games Team to star in six-episode HBO series Costas flipping out with farewell Gatorade’s NBA D-League a boon for R&D Forty Under 40 Class of 2017 revealed Sports Media: Show and tell Network execs lobby for marquee games NBC to hit market with two giants
SBJ/20090323/Forty Under 40
Published March 23, 2009
When Greg Genske entered the agent business in the summer of 2004, he was a marked man. Then a 32-year-old trial lawyer, Genske had spent about seven months working for the old Moorad Sports Management, training to take over one of the biggest MLB player representation practices in sports.
“It’s open season,” one rival baseball agent snickered upon hearing the news that the young lawyer would be taking over the storied practice.
Nobody is laughing these days.
Genske, along with partners Brian Peters and Scott Parker, has negotiated $926 million in playing contracts since Moorad’s departure. That number includes the $161 million, seven-year deal for CC Sabathia with the New York Yankees — the largest contract in history for a pitcher, both in total value and average annual value. The three partners — Genske stressed that they work as a team on every deal and for every client — represent 70 players, 36 of whom are on major league rosters.
“In every significant contract negotiation and other business transaction, we employ a team approach, with at least two and sometimes all three of us actively participating in all phases of the negotiation and other transactions,” Genske said.
The firm has lost clients, including slugger Manny Ramirez, who left last year at the same time that the agent with whom he had the closest relationship, Gene Mato, left the firm. But they have picked up quite a few new ones as well, including two No. 1 overall picks in the amateur draft, Matt Bush (2004) and Tim Beckham (2008).
Genske originally was named CEO of the practice, which was owned by Canadian firm Loring Ward (formerly Assante) when he was named to succeed Moorad in 2004. But Genske, Peters and Parker decided that they would be partners, with no CEO, when they bought the firm in 2005.
“I think that Greg, Scott Parker and Brian Peters have done a terrific job in helping their agency ascend to the next level,” Moorad said. “Greg is hardworking, he’s hard-nosed and completely dedicated to the interests of his clients. He is a pain in the rear. I prefer to let the general manager deal with Greg.”