SBJ/20090323/Forty Under 40

Forty Under 40

2009 Winners

Forty Under 40 turns 10 this year. Kind of hard to believe, actually. Doesn’t seem like that long ago when we were touting the exploits and successes of such young industry up-and-comers as Jeff Price and Jeff Shell, Tony George and George Pyne, Dan Meis and Daniel Snyder.

They were the young guys then, the ones to keep an eye on, just like this year’s class represents the same for today.

It’s been an interesting 10 years, to say the least. We’ve had thirds and fourths, brothers and sisters, people whose names you knew well and maybe some who were complete unknowns. Sons and daughters of the industry’s elite mixed with entrepreneurs who started with an idea in the basement.

From team owners to tech guys, architects to agents, marketers to moguls, our list has been a microcosm of the industry’s last decade. And this year’s list of winners is no different, 40 executives who represent the best and brightest that our industry has to offer under the age of 40. Marketers like Robert Birge and Steve Battista, media game-changers like Dana Zimmer and David Berson, Jerry Jones Jr. and Shawn Sullivan on the team side, Ryan Steelberg and Greg Genske cutting their own path.

Oh, we’re not going to blow horns that our list turns 10 this year. Instead, the special attention should be reserved for the thinkers and dealmakers who make up Forty Under 40.



David Bialek, ANC Sports Marketing
Derek Eiler, Collegiate Licensing Co.
Greg Genske, Legacy Sports Group
Janeen Lalik, ISP Sports
Greg Luckman, GroupM ESP
Mary O'Connor, The Marketing Arm
John Shea, Octagon
Marc Fein, Versus
Derrick Heggans, AOL Sports
Mike McCarley, NBC Universal Sports & Olympics
James Pitaro, Yahoo! Sports
Jennifer Storms, Turner Sports
Dana Zimmer, Comcast Networks
Corporate Sponsors & Partners
Steve Battista, Under Armour
Jason Dial, Procter & Gamble
Chris McGuire, Adidas America
David Mingey, Johnson & Johnson
Jon Oram, Proskauer Rose LLP
Rohan Oza, Glacau
Ryan Steelberg, Brand Affinity Technologies
Peter Zern, Covington & Burling LLP
Sports Properties
Pete Bevacqua, United States Golf Association
Marshall Carlson, Hendrick Motorsports
Joie Chitwood III, Indianapolis Motor Speedway
Jeffrey Gewirtz, Nets Basketball / Brooklyn Sports & Entertainment
Charlie Jacobs, Boston Bruins / Delaware North Cos.
Jerry Jones Jr., Dallas Cowboys
Matt Silverman, Tampa Bay Rays
Shawn Sullivan, Boston Celtics
Robbie Weiss, NASCAR
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