SBJ/20090202/SBJ In-Depth

Top golf stories on social media outlets

Sports Media Challenge used its Buzz Manager service to track the most discussed stories and issues in social media surrounding golf as the season begins. Social media consists of the ways people communicate on the Internet, including blogs, message boards and social networks such as Facebook.

LPGA after Annika Sorenstam
At the end of last season, golf fans were discussing Sorenstam’s decision to retire, then discussion shifted to her wedding at the beginning of January. Fans are now asking how the LPGA will fare without one of its stars.
The return of Tiger Woods
Many golf fans have used blogs, including, to remain updated on Tiger’s rehabilitation and progress getting back to the course. They also are speculating about how successful he’ll be immediately upon his return.
Is Anthony Kim the next Tiger?
With Kim’s success last season, most notably at the Ryder Cup, many golf fans are wondering if Kim will be “the one” to compete with Tiger. Similar to Woods, fans love the excitement Kim brings to the game of golf.
John Daly, or the lack thereof
Considering the reputation that Daly has built for himself, some bloggers and fans have used Daly’s suspension from the PGA Tour as comic relief. Others have debated the tour’s handling of his situation, saying any publicity is good publicity for golf, especially in light of the recession.
Natalie Gulbis embraces Twitter
Gulbis has received a great deal of recent coverage in traditional and fan-generated media regarding her introduction on Twitter (a micro-blogging network). Many bloggers have expressed their pleasure over Gulbis using a new form of media to strengthen and expand her brand within and beyond golf.

Source: The top golf stories were determined using Buzz Manager, an Internet mining, monitoring and measurement service for the sports industry. Buzz Manager is a proprietary service of Sports Media Challenge.

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