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The Milwaukee Brewers promoted Shaunna Richardson to director of suite services.
The Class A Midwest League’s Fort Wayne (Ind.) TinCaps named Mike Nutter president and Michael Limmer vice president of marketing and promotions. David Lorenz was promoted to vice president of corporate partnerships.
The Pittsburgh Pirates promoted Larry Silverman to senior vice president of baseball legal counsel and named Bill Lajoie senior adviser. Lajoie was the senior adviser for the Los Angeles Dodgers.
The North Texas Super Bowl XLV Host Committee named Tara Green vice president and chief operating officer; Kit Sawers vice president of special events; Larry McCrief chief financial officer; Tony Fay director of communications; Robbie Douglas director of sponsorship development and marketing; Katy Rhodes director of executive services; Angie Bulaich manager of the Fort Worth office; Lisa Roberts special assistant to the president; and Carly Christopher special assistant to the chief operating officer.
Brendan Taman resigned from the Canadian Football League’s Winnipeg Blue Bombers. Taman was the Bombers vice president of player personnel. The team named Marc Guzzi media and communications manager.
KemperSports named Tom Valdiserri senior vice president. Valdiserri was senior vice president of entertainment and sports marketing for The Marketing Co.
Maxxam promoted Andrea Young, adding president to her title ofchief operating officer at Sam Houston Race Park. Young will assume similar duties at Valley Race Park and join the company’s board of directors.
Collegiate Images named Dana Stites director of consumer media. Stites was senior manager of streaming services and programming for JumpTV.
XOS Technologies named Kraig Koelsch director of content management. Koelsch was senior manager of customer support and community for JumpTV.
Buffalo Communications promoted Tom Williams to vice president.
XOS Digital, a joint venture between XOS Technologies and Collegiate Images, named Todd Foster and Brian Liebler directors of digital sales for the Midwest and Northeast and Sebastian Quinn director of advertising. Foster was senior account executive at Fox-Sports.com, Liebler was director of interactive ad sales and branded entertainment at Alloy Media & Marketing, and Quinn was JumpTV client services manager.
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New title: Vice president and group director, Sponsorship Research International
First job: Landscaping back in high school
College education: Bachelor’s degree in marketing, Penn State University
Resides: New Canaan, Conn.
Grew up: Big Flats, N.Y.
Executive most admired: Bill Gates
Brand most admired: Nike
Favorite vacation spot: Chatham, Mass.
Last book read: “Big Joe’s Trailer Truck” by Joe Mathieu, to the kids
Last movie seen: “Kung Fu Panda”
Favorite movie: “Caddyshack” and “Slap Shot”
Favorite musician: Billy Joel
What is the biggest risk you’ve taken in your career?
It was probably back in late 1999 when I took the job with SRI. I had no idea that less than a year later their parent company [ISL Worldwide] would go bankrupt.
What is your biggest professional accomplishment?
When SRI’s parent company went bankrupt, I remember we were all called into a conference room, and via global conference call, we were all told they were closing the doors immediately, so basically no notice. So a colleague of mine and I were able to keep the SRI business going and make it into the company that it is today.
What career advice do you have for people wanting into the sports industry?
Having experience in other industries [that] can be applied and brought to this industry is extremely important. Also, there is no substitute for hard work.
What is one story you are continuing to watch in the sports world today?
The story that I’m watching, certainly in my world, is from an ROI perspective, and watching the research techniques that we are developing … [that] are evolving at a very rapid pace. Lots of people are talking about ROI and are really getting to a point where we have techniques and process that can deliver on that need.
What is the one element you would like to see changed about the sports industry?
Just the real commitment to measurement, really understanding what is driving impact. As an industry everyone is talking about it, but I would still like to see us become much more proactive in evaluating versus being really reactive on the back end.
How is the importance of media measurement in the current recession changed?
The importance of media measurement is waning a bit. … Brands are becoming much more focused on not only just media measurement, but quantifying how the activities have built their brands in terms of building brand equity. So media measurement is really only one small component.
— Danielle Oliver