SBJ/20090126/This Week's News

Super Bowl XLIII and the biggest advertising day of the year is Sunday.

ADVERTISER NOTES  
Anheuser-Busch 9 ads covering 6 minutes of total ad time.
An official Super Bowl game ball gets
its laces at a Wilson Sporting Goods
factory in Ohio.
Audi (R8) 1 60-second ad in 1st quarter. Agency: The Richards Group, Dallas.
Bridgestone 2 30-second ads. Agency: The Richards Group, Dallas.
Careerbuilder.com 30-second ads in 2nd and 3rd quarters. Agency: Wieden & Kennedy, Portland.
Cars.com 1 60-second ad in 2nd quarter. Agency: DDB, Chicago.
Castrol No details available.
Coca-Cola Multiple spots. Agency: Wieden & Kennedy, Portland.
Dennys 1 30-second ad in 3rd quarter. Agency: Goodby, Silverstein & Partners, San Francisco.
Disney (Pixar) Movie Up due out May 29.
DreamWorks 1 30-second ad in 2nd quarter, touting Monsters vs. Aliens in 3-D.
E-Trade 1 30-second ad. Agency: Grey, New York.
Fox Pictures No details available.
Frito-Lay (Doritos) 1 30-second consumer-generated ad.
General Electric Agency: BBDO, New York.
GoDaddy 2 30-second ads; in-house production.
H&R Block 1 30-second ad in 2nd half. Agency: Campbell Mithun, Minneapolis.
Hyundai (Genesis Coupe) 1 30-second ad in each half. Agency: Goodby, Silverstein & Partners, San Francisco.
Monster.com 2 30-second ads in 4th quarter. Agency: BBDO, New York.
NFL 1 60-second ad. Agency: BBDO, New York.
Paramount Movies due out this summer include Star Trek, Transformers: Revenge of the Fallen and G.I. Joe.
Pedigree 1 30-second ad. Agency: TBWA/Chiat/Day, Los Angeles.
Pepsi Either 2 30-second ads or 1 60-second ad.
SoBe Life Water 1 60-second ad, in 3-D. Agency: Arnell Group, New York.
Teleflora 1 30-second ad in 2nd quarter. Agency: Fire Station Agency (in-house group).
Universal Pictures* In-house production. Movies due out this summer include Land of the Lost and The Fast and The Furious 4.
* Part of NBC Universal
Note: List reflects advertisers and positions known as of Jan. 21.
Compiled by Austin Karp, SportsBusiness Daily
Source: Companies, NBC, SBD archives
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