SBJ/20090126/This Week's News
NBA recognizes teams for season-ticket sales
Published January 26, 2009
Eleven NBA teams were recognized for having full-season-ticket sales of at least 10,000 when league officials handed out awards during their annual marketing meetings recently held in Phoenix.
Last year, 10 NBA teams reached the 10,000 full-season-ticket sales mark.
The teams this year eclipsing the 10,000 full-season-ticket sales mark are the Boston Celtics, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Los Angeles Lakers, New Orleans Hornets, Phoenix Suns, Portland Trail Blazers, Oklahoma City Thunder, Toronto Raptors and Utah Jazz. New to the list this season are the Celtics, Bulls, Hornets, Blazers and Thunder. Dropping off the 10,000 full-season sales list are the Cleveland Cavaliers, New York Knicks, San Antonio Spurs and Miami Heat.
“Despite all the economic turmoil, we are trending up or even [across all categories], and we are up 5 percent in sponsorship revenue teamwide,” said Chris Granger, senior vice president of team marketing and business operations for the NBA. “Our group sales are up double digits and there is a creative effort among teams to share ideas and get a real sense of what works and what doesn’t.”
Seven teams that have sold at least 2,000 in new full-season-ticket sales this season are the Celtics, Warriors, Houston Rockets, Hornets, Thunder, Orlando Magic and the Trail Blazers. Last season, eight teams had sold more than 2,000 new full-season tickets. Those teams were Cleveland, Toronto and Utah, along with the Magic, New Jersey Nets, Celtics, Detroit Pistons and the Trail Blazers.
Teams recognized this year for the highest group sales were Chicago, Cleveland, Denver, Detroit, Indiana and Washington.
Through Jan. 19, the NBA is averaging 17,244 fans per game, up 0.9 percent to date from last season. The Pistons lead the NBA in attendance with an average of 22,076 fans per game. The Sacramento Kings are last in the NBA in average attendance with 12,277 fans per game. The Kings also have the largest attendance decrease in the NBA with an 11.6 percent drop at the gate. The New Orleans Hornets have the highest attendance gain with a 38.6 percent increase to an average of 16,976 fans per game.