SBJ/20090126/Super Bowl XLIII

Turnkey Sports Poll: Halftime, hype ... and the Pro Bowl

Turnkey Sports Poll
The following are results of the Turnkey Sports Poll taken in January. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports.
What do you usually do during halftime of the Super Bowl?
Watch the halftime show
Turn off/down the TV, and socialize with friends/family
Make a food/drink run
Switch TV channels and watch something else
No response/Not sure
I dont usually watch the Super Bowl
Has the hype for the Super Bowl gotten too big?
  Jan. 2009 Dec. 2007
In a year’s time, panelists have changed their tune on the amount of hype the Super Bowl receives.
Yes 36.40% 54.00%
No 61.10% 44.20%
No response/Not sure 2.50% 1.80%
Do you think it was the right move for the NFL to move the Pro Bowl to the week before the Super Bowl, starting in 2010?
Yes 63.60%
No 30.80%
No response/Not sure 5.60%
Note: Results have been rounded.
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit
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