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SBJ/20090126/Super Bowl XLIII
Turnkey Sports Poll: Halftime, hype ... and the Pro Bowl
Published January 26, 2009
|Turnkey Sports Poll|
|The following are results of the Turnkey Sports Poll taken in January. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports.|
|What do you usually do during halftime of the Super Bowl?|
|Watch the halftime show||
|Turn off/down the TV, and socialize with friends/family||
|Make a food/drink run||
|Switch TV channels and watch something else||
|No response/Not sure||
|I dont usually watch the Super Bowl||
|Has the hype for the Super Bowl gotten too big?|
|Jan. 2009||Dec. 2007||
In a year’s time, panelists have changed their tune on the amount of hype the Super Bowl receives.
|No response/Not sure||2.50%||1.80%|
|Do you think it was the right move for the NFL to move the Pro Bowl to the week before the Super Bowl, starting in 2010?|
|No response/Not sure||5.60%|
|Note: Results have been rounded.
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit www.turnkeyse.com.