SBJ/20090126/Super Bowl XLIII

Super Bowl XLIII: A new kind of game

Dan Rooney
Bill Bidwill
Super Bowl XLIII
Pittsburgh Steelers   Arizona Cardinals
Dan Rooney Owner/chairman Bill Bidwill
Art Rooney II President Michael Bidwill
Art Rooney Jr.
• Vice President
Mark Hart
• Director of Business
Kevin Colbert
• Director of Football Operations
Tony Quatrini
• Director of Marketing
Other top executives William Bidwill Jr.
• Vice President
Ron Minegar
• Executive Vice President, COO
Rod Graves
• General Manager
Lisa Manning
• Vice President of Marketing
1933 Debut season in NFL 1920
6 No. of previous Super Bowl appearances 0
5 No. of 2008 prime-time regular-season appearances 2
Heinz Field Stadium University of Phoenix Stadium
2001 Year opened 2006
20 years, $57 million Terms of naming-rights deal 20 years, $154.5 million
2.36 million Area population (MSA) 4.18 million
$32,363 Avg. HH income $49,493
$126,920 Avg. home price $174,124
U.S. Steel, PPG Industries, PNC Financial Services Group, H.J. Heinz, Wesco International, Allegheny Technologies Local corporate headquarters Freeport-McMoRan Copper & Gold, Avnet, US Airways Group, Allied Waste Industries, Insight Enterprises, PetSmart
Note: Arizona data for Phoenix MSA. Cardinals debuted in Chicago and later played in St. Louis before moving to Arizona in 1988.
Research by Brandon McClung
Sources: U.S. Census Bureau, Fortune Global 500,, SBJ/SBD archives
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