SBJ/20081124/SBJ/SBD Reader Survey

Welcome to the 2008 SBJ/SBD Reader Survey

Our fourth annual Reader Survey attracted nearly 2,300 responses from readers eager to share their opinions on the people, properties, teams, brands and issues driving our industry.

Not surprising, the economy was top of mind, with 33 percent of voters saying the economy poses the biggest threat to sports. Nearly 35 percent expect sports sponsorship spending will decrease slightly over the next five years; last year, just 8.5 percent felt that way. More than 37 percent think NASCAR, so dependent on the auto sector, will be the most adversely affected.

Despite the negative forces at work, more than 76 percent of voters think the industry is on the right track, down just slightly from the 79 percent mark registered in last year’s survey.

As in past years, there’s much more to glean from the Reader Survey as participants weigh in on each key sector of the industry. There are also a few questions just for fun that, among other things, show the work habits of those in sports and whether they allow themselves much time for R&R.

Turnkey Sports & Entertainment again provided the technical support for the survey, which was conducted over two weeks starting Sept. 29. Readers accessed the survey via the SportsBusiness Journal Web site and the site of sister publication SportsBusiness Daily.

Highlights begin on the next page and only the top vote-getters are shown. For additional coverage of the results, visit SportsBusiness Daily at: www.sportsbusinessdaily.com.

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SBJ/SBD Reader Survey

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