SBJ/20081117/This Week's News

Stats data will top Google results

Stats LLC has struck a multiyear deal with Google to have real-time sports scores and data available within the Internet powerhouse’s search engine as well as iGoogle, the company’s personalized home page offering.

The deal will be limited to scores, standings and schedules. Still, it extends Stats’ initiative to expand its global footprint, an effort that this year has seen the creation of a Dubai-based outlet to service the Middle East. It also calls for the addition of 111 sports to the company’s coverage plan, bringing that count up to 234 sports overall.

“We’ve been working on this, literally, for a few years, but it’s really important for us in terms of becoming a truly global player,” said Greg Kirkorsky, Stats senior vice president of sales. “This isn’t a traditional portal deal where somebody like a Yahoo! or an AOL is using this type of data to help build out a sports channel. This is about simply connecting people with information.”

Terms were not disclosed. The deal is to be announced this week.

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