‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
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UMass students help market Dew Tour
Mount Snow and the AST Winter Dew Tour are partnering with a group of 14 undergraduate students from the University of Massachusetts Sport Management Program. The students in the “DewMass Marketing” course will help market the Mount Snow stop of the tour to a college student demographic. The Mount Snow event in Vermont is slated for Jan. 8-11.
Celtics will have student input
Suffolk University business students will get a chance to create and propose sports marketing programs for the Boston Celtics. Students from the university’s Sawyer Business School will study and evaluate the NBA team’s business, marketing and community programs as part of their course of study. Students will develop marketing programs to be evaluated and potentially implemented by the team.
PGA Tour event keeping name in 2009
The Wachovia Championship will keep its name in 2009 despite the Charlotte-based bank being purchased by Wells Fargo. Today is the PGA Tour event’s self-imposed deadline to get branded materials ordered in time for the May tournament, and the bank acquisition is not expected to close until the end of the year.
Wildcats double season-ticket base
Davidson College doubled its men’s basketball season-ticket base from 2,000 to 4,000 after last year’s appearance in the Elite Eight round of the NCAA tournament, according to a report in The Charlotte Observer. The school actually decreased capacity this season at Belk Arena, from 5,800 to 5,219, by adding 1,200 chair-back seats where bleachers used to be, according to the report.
Updated bids requested for Cubs sale
The Tribune Co. asked bidders for the Chicago Cubs to submit new offers before the Nov. 27 Thanksgiving holiday, according to a report in the Chicago Tribune. The updated bids have to include details on how the prospective buyers will finance the purchase of the team, according to the report.
Reds upgrading boards, club space
The Cincinnati Reds will make a multimillion-dollar investment this offseason in two major improvements to Great American Ball Park. Daktronics is aiming to win the contract for a high-definition scoreboard, and the team plans to gut and renovate the inside of the FSN Ohio Club 4192 to make the space more open than the current layout.
Pepsi Center picks Qube for signs
Qube Visual of Denver landed a three-year agreement with Kroenke Sports Enterprises to become the exclusive and official sign and graphics company for the Pepsi Center. The deal also covers Kroenke’s sports franchises: the Denver Nuggets, the Colorado Avalanche, the Colorado Mammoth and the Colorado Crush. Terms of the deal weren’t disclosed.
EAST RUTHERFORD, N.J.
Nets offer free tickets to job-seekers
The New Jersey Nets are giving unemployed fans free tickets for five home games. Job-seeking fans can sign up at www.njnets.com and can e-mail résumés to the team. The Nets will release 300 tickets per game for fans that enroll in the Nets Employment Program. The team will send résumés to Nets sponsors and season-ticket holders with businesses that are involved in the program.
Sugar Bowl boosts UH revenue
Licensing revenue for University of Hawaii products nearly doubled last year, largely due to sales of Sugar Bowl merchandise, according to a report in the Honolulu Star-Bulletin. Carolyn Tanaka, the university’s associate vice president for external affairs, said that UH received $631,910 in the fiscal year ending June 30, compared with $317,009 in the previous year, according to the report.
Dynamo near deal to extend stadium lease
The Houston Dynamo is close to finalizing a two-year lease extension — with a rent increase — through 2010 at the University of Houston’s Robertson Stadium. The MLS team will have to wait until 2011 at the earliest before the team’s proposed downtown stadium can be completed.
State’s first Adidas store opening
Adidas hits the Lone Star State when its new Adidas Sport Performance Store opens Nov. 22 at the Houston Galleria mall. The 8,000-square-foot location will be the first Adidas store in Texas. On the schedule of events at the opening is a ribbon-cutting ceremony and autograph sessions with athletes Jeremy Wariner (track), Doc Patton (track) and Adam Dunn (baseball).
Tech athletes to wear Under Armour
Under Armour agreed to a five-year, $11 million deal with Texas Tech University to become the exclusive performance footwear and apparel outfitter for all of the school’s 17 athletic teams. The deal will go into effect in July 2009.
Bucks sign cognac sponsorship
The Milwaukee Bucks signed a sponsorship agreement with J&M Heritage Imports, which distributes Bache-Gabrielsen cognac, according to a report in the Milwaukee Journal-Sentinel. The cognac is available in the bars, clubs and suites at the Bradley Center, and the deal also names Bache-Gabrielsen as the exclusive sponsor of the Atrium Bar inside the Bradley Center lobby, according to the report.
TCF Bank Stadium boxes sold out
The University of Minnesota sold all of its 58 stadium boxes at TCF Bank Stadium, and it has eight private suites left to sell at $45,000 each, according to a report in the St. Paul Pioneer Press. Nearly half of the 1,200 outdoor club seats have been sold, and the school has a waiting list of 400 for regular-season tickets, according to the report.
Timberwolves employees get connected
The Minnesota Timberwolves replaced the company’s intranet with an interactive, companywide social-networking site called “Team Connect.” The program consolidates job requests and orders, company announcements, human resources forms, project trackers, game-day schedules and even birthday announcements. Employees can edit personal information, upload pictures and send messages to other employees. It was developed by Marzan Interactive.
JCPenney in step with Elton Brand
Converse and Philadelphia 76ers forward Elton Brand created a signature shoe that is available exclusively at JCPenney locations and online at jcp.com. The EB1 shoe, which was released Nov. 1, retails for $65. The EB1 will be supported through a national radio campaign, in-store signage, the retailer’s circular advertising and on both converse.com and jcp.com.
Cox Business wired for Coyotes, arena
The Phoenix Coyotes and Jobing.com Arena selected Cox Business as their exclusive provider for video cable, phone, Internet and data services. Cox is now the official local, long distance and Internet service provider of the Phoenix Coyotes and Jobing.com Arena. As part of the three-year agreement, Cox will add a Phoenix Coyotes/Jobing.com Arena channel to its video-on-demand free service for Cox digital cable customers.
Blues push Saturday mortgage promotion
The St. Louis Blues are rolling out a unique “bailout” promotion that will see the team select one fan at Saturday home games and pay $1,000 toward the fan’s mortgage or rent payments. The team will host 11 “Fannie and Freddie Mortgage Saturdays” over the course of the season and pay $1,000 per month for four months for all 11 selected fans.Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com
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