SBJ/20080825/SBJ In-Depth

Blogs serve up news and discussion from the tennis world

Professional tennis has its share of blogs that cater to people wanting to learn more about events and players, and to network with fellow tennis aficionados. Sports Media Challenge used its Buzz Manager service to identify a few key blogs worth a bookmark.

Down the Line!
Overview: Edgy blogger from Brooklyn focuses on the sponsorship, branding, style and celebrities that make up professional tennis.
Visit here to: See tennis outside the “prim and proper” culture of The All England Club. Daily “Fashion Fix” posts show some of the many new styles that are being worn on the court.
Fan engagement: Number of posts and comments are high.
Forty Deuce
Overview: Authored by a California woman who gives the blog a definite flare. Posts center on the main tennis events throughout the world, with mentions of tennis celebrities off the court.
Visit here to: See how the stars of tennis are doing on and off the court.
Fan engagement: Multiple posts daily with a high number of fan comments.
ATP Tennis Blog
Overview: Provides updates on the ATP Tour.
Visit here to: See the latest analysis and thoughts of the top ATP pros.
Fan engagement: Many posts a week with a low number of comments; geared more for reading than fan engagement.
On the Baseline
Overview: Continuous updates on women’s tennis events with results and rankings.
Visit here to: Follow the schedules of female tennis players and read interviews with some of them.
Fan engagement: First-rate due to insightful posts and comments from readers.
WTA Tennis Blog
Overview: Laser focus and dedication exclusively to women.
Visit here to: Receive answers to all of your questions and views on the WTA.
Fan engagement: Vote on WTA-related polls; live chat option.
The Tennis Hacker
Overview: Focuses on young players on the Futures circuit who are making noise in their sport.
Visit here to: Track players to keep your eye on.
Fan engagement: Informative comments as viewers can see what others think about the young pros.
Tennis Served Fresh
Overview: Author discusses the fashion, technology and other interesting topics that involve professional tennis.
Visit here to: Experience the best of fan-generated media. This blog is full of personality and its author encourages comments.
Fan engagement: Fan comments interact in a welcoming manner with the author and other readers.
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