SBJ/20080825/Coast to Coast
Coast to Coast
Published August 25, 2008
Ravens to offer security ‘fast lane’
FLO Corp. plans to set up a VIP lane at M&T Bank Stadium next year for its customers who already pay $100 for an annual pass through expedited airport security lanes. The Chantilly, Va.-based company, which signed a four-year deal with the Baltimore Ravens, operates lanes at Washington’s Dulles International Airport and Reagan National Airport.
Bills, Labatt expand partnership
Labatt Blue expanded its long-standing partnership with the Buffalo Bills, and will continue as an official sponsor. The Canadian beer will have signage and its product will be served at Ralph Wilson Stadium.
Citadel Group titling tennis event
The Citadel Group signed a four-year agreement to be the new title sponsor for the Outback Champions Series tournament in Charlotte. The event, now known as The Citadel Group Championships at The Palisades, will be held Sept. 24-28. The Outback Champions Series is the global tennis circuit for champion tennis players age 30 and older.
MLS players cut ribbon for Adidas
Chicago Fire players Bakary Soumare and Patrick Nyarko were joined by hundreds of Chicago sports fans this month to cut the ribbon of the new Adidas Sports Performance store. The 8,000-square-foot store at Water Tower Place features the only “mi adidas” unit in the Midwest, enabling consumers to create their own high-performance shoes.
‘One Day’ generates $160K for Indians
The Cleveland Indians generated more than $160,000 in sales from their first-ever One Day Sale on Aug. 14. The promotion resulted in the sale of more than 7,000 tickets, three suites, three holiday parties, more than 500 pizza and Pepsi combos and more than 100 scoreboard greetings.
U.S. Bank, Broncos renew contract
U.S. Bank has renewed its contract with the Denver Broncos to be the official bank of the team, as well as the exclusive home of Broncos banking. U.S. Bank has been partner of the Broncos since 1999, and with this latest extension will continue through 2011.
Cup race going Camping
The September Sprint Cup Series race at Dover International Speedway will have a new name for the third consecutive year when NASCAR visits the track next month. The Sept. 21 event will be known as the Camping World RV 400 after a multiyear deal was reached with the company, according to a report in The (Wilmington, Del.) News Journal.
PGA Tour event hits sellout milestone
The Wyndham Championship sold all 25,000 tickets available for both weekend days of the tournament, a milestone for Greensboro’s annual PGA Tour stop. Tournament organizers said the weekend sellout was the first since at least 1950. This year’s sellout included all hospitality passes, weekly badges and general-admission tickets.
Stadium named Red Bull Arena
Red Bull New York’s soccer-specific stadium being built in Harrison, N.J., was renamed Red Bull Arena. The structural steel phase of construction began last week with the first columns being connected to the foundation. Next month, structural steel erection is scheduled to begin for the main seating bowl and roof.
MLS team to plant trees near site
The Houston Dynamo held a Grow Green game on Aug. 16, presented by grocer H-E-B, to raise money to plant trees at an elementary school near their proposed stadium. The theme was developed in partnership with Trees For Houston and KIAH-TV CW39. H-E-B distributed 5,000 reusable grocery bags at the game and more than 100,000 flyers in their stores during a two-week period, while CW39 aired 30 on-air promotional announcements.
Ballpark to have interior stone accents
The Minnesota Twins plan to add stone accents to the interior of their new ballpark, including on the facade of a planned right field porch, according to a report in the Minneapolis Star Tribune. The porch, with several rows of seating, will reportedly hang out over the field, and the facade bearing the rough-cut stone, about 90 feet long and several feet high, will be in play.
New store features Wolves’ new threads
The Minnesota Timberwolves launched a new online store at www.ShopWolves.com, coinciding with the launch of a new uniform design. As part of a 20th anniversary rebranding effort, the appearance of the team’s Web site, www.timberwolves.com, also will change.
Marathon will implement wave starts
The ING New York City Marathon 2008 will feature wave starts and automated recording of all runners’ split times for the final 10 miles. The new start plan for the Nov. 2 race, with revised start times, has runners crossing the famed Verrazano-Narrows Bridge from Staten Island to Brooklyn in three waves, each using all three existing start lines. The new system will alleviate choke points along the course and at the finish.
Events Center continues work forums
The planned Orlando Events Center is hosting the fourth in a series of informational subcontractor and supplier forums for minority- and women-owned business. The forum is scheduled for Thursday at Jones High School.
Softball team partners with academy
The Philadelphia Force of the National Pro FastPitch league formed a partnership with the Diamond Baseball Academy, an indoor training facility in King of Prussia, Pa. As an official corporate sponsor of the Force, the Diamond Baseball Academy will host the women’s softball team’s 2009 spring training.
D-Backs keep most prices in line
The Arizona Diamondbacks will have reduced or flat ticket prices on 76 percent of the seats at Chase Field for the 2009 season. Seats located on the field level at Chase Field that did not incur any price increases for fans renewing or purchasing season tickets for next season include more than 5,100 infield box seats that remain at $35.
Steelers discussing ownership changes
Pittsburgh Steelers owners will meet with NFL Commissioner Roger Goodell in New York this week to discuss possible ownership changes, a week later than originally planned, according to a report in the Pittsburgh Post-Gazette. The four brothers of Steelers chairman Dan Rooney — Art Jr., Tim, Pat and John — asked for the delay so they could prepare for the meeting and possibly meet beforehand with former NFL Commissioner Paul Tagliabue, according to the report.
Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com
or phone (704) 973-1436.