CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
Upcoming Conferences and Events
SBJ/20080114/This Week's News
Steak-umm and Cub Cadet to sponsor DEI cars
Published January 14, 2008
This is Steak-umm’s first venture into racing.
Steak-umm’s first venture into racing will involve a full season of associate sponsorship on Mark Martin’s No. 8 car, as well as a primary for the June Pocono race. In May, Steak-umm will be the primary sponsor on DEI’s No. 01 car driven by Regan Smith at Richmond. Charlotte-based Leverage Sports represented Steak-umm.
Cub Cadet, NASCAR’s official outdoor power equipment, has bought associate space on Martin Truex Jr.’s No. 1 car with a primary planned for the Chicagoland race in July.
Charlotte-based Camp Strategy represented Cub Cadet.
— Michael Smith