SBJ/20080114/This Week's News

Steak-umm and Cub Cadet to sponsor DEI cars

This is Steak-umm’s first venture into racing.
Dale Earnhardt Inc. has secured two new sponsors for the 2008 season, Steak-umm and Cub Cadet. Both deals are for mostly associate positions, but also involve primary positions in select Sprint Cup races. Terms were not available.

Steak-umm’s first venture into racing will involve a full season of associate sponsorship on Mark Martin’s No. 8 car, as well as a primary for the June Pocono race. In May, Steak-umm will be the primary sponsor on DEI’s No. 01 car driven by Regan Smith at Richmond. Charlotte-based Leverage Sports represented Steak-umm.

Cub Cadet, NASCAR’s official outdoor power equipment, has bought associate space on Martin Truex Jr.’s No. 1 car with a primary planned for the Chicagoland race in July.

Charlotte-based Camp Strategy represented Cub Cadet.

— Michael Smith

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