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SBJ/20080114/This Week's News
Steak-umm and Cub Cadet to sponsor DEI cars
Published January 14, 2008
This is Steak-umm’s first venture into racing.
Steak-umm’s first venture into racing will involve a full season of associate sponsorship on Mark Martin’s No. 8 car, as well as a primary for the June Pocono race. In May, Steak-umm will be the primary sponsor on DEI’s No. 01 car driven by Regan Smith at Richmond. Charlotte-based Leverage Sports represented Steak-umm.
Cub Cadet, NASCAR’s official outdoor power equipment, has bought associate space on Martin Truex Jr.’s No. 1 car with a primary planned for the Chicagoland race in July.
Charlotte-based Camp Strategy represented Cub Cadet.
— Michael Smith