SBJ/August 13 - 19, 2007/This Weeks News

FSN Southwest keeps Mavericks

FSN Southwest  signed a multiyear  extension to keep the rights to the NBA’s Dallas Mavericks.

The RSN confirmed the extension but would not comment further. The deal is thought to be for at least seven years, according to sources familiar with the talks.

Recent NBA rights deals saw Comcast pay $12 million to $13 million a year for the Trail Blazers in Portland and FSN pay $25 million a year for the Cavaliers in Cleveland.

Those prices were driven up by competition both in the Cleveland market, where SportsTime Ohio has been operating for more than one year, and Portland, where Comcast plans to launch an RSN before next season.

The Mavs deal, which takes effect for the coming season, will see FSN Southwest broadcast 42 games, the same number as the year before. The Fox-owned RSN has held the rights to Mavericks games since 1983.

FSN Southwest controls the majority of ad sales inventory in the Mavericks’ telecasts.

Dallas’ CBS affiliate aired 30 games last year, and is expected to cut a deal giving it the same number  this year. The remaining 10 games are available on national outlets or not televised.

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