People: Executive transactions NBA’s RSN ratings down 15 percent Coast to Coast TNT subbing ‘pod’ sponsors in NBA games First Look podcast: DeLoss Dodds Forty Under 40 Class of 2017 revealed MLS strength evident in stadium lending 12 ideas for NASCAR Emirates to sponsor USA Rugby series Sports Media: Ratings math
SBJ/July 23 - 29, 2007/This Weeks News
Lauletta joins the team at Chip Ganassi Racing
Published July 23, 2007
Lauletta, who has experience on the venue, client and agency sides, most recently as president of Radiate Sports, will oversee the business operations of Ganassi’s NASCAR and IndyCar teams, it was announced last week.
“It’s big business now and that’s how you have to run it,” Lauletta said. “You see George Gillett coming in and Fenway Sports Group coming in. It’s a changing environment. These are multimillion-dollar businesses and it takes a lot of finances from sponsors to make them effective.”
|Juan Pablo Montoya is among the drivers for
Chip Ganassi Racing in the NASCAR ranks.
In addition to Gillett buying a majority of Evernham Motorsports, a deal that will be announced soon, and FSG buying half of Roush Racing, Dale Earnhardt Inc. hired Max Siegel, an entertainment and music executive, earlier this year to be the company’s president.
“Everybody gets so caught up in what happens for three hours on Sundays,” Ganassi said. “But there is so much more outside the results of the race that often get overlooked. Those are sophisticated demands and responsibilities that require professional people. We’ve got 400 people and it’s a tall order to manage that.”
For Lauletta, who previously oversaw Miller Brewing’s sponsorships and worked at Road Atlanta before running Radiate Sports, it also was a chance for him to be embedded with a team for the first time.
“When I was at Miller, we won a lot of races with Rusty Wallace,” he said. “In some ways, you feel a part of it, but you’re not really a part of it. Now I will be.”