CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
SBJ/June 4 - 10, 2007/This Weeks News
Sources: Subaru on board for Pastrana documentary
Published June 4, 2007
Travis Pastrana’s fame appeared to peak last summer, when he landed a double backflip on a dirt bike at X Games 12, but a new movie and book release could take the action sports star to new heights over the next year.
Wasserman Media Group’s Studio411 is producing a feature-length documentary on the freestyle motocross, supercross and rally car competitor.
The studio has signed Subaru of America Inc. as the title sponsor of the film, according to industry sources who put the deal in the low- to mid-six figures. With it, the brand solidifies its position as one Pastrana’s top sponsors. Subaru will be featured in select portions of the film, could have cars at the movie’s 2008 premiere and will be able to use footage from the film at its dealerships.
Tentatively titled “199 Lives,” the film will focus on the past 24 months of Pastrana’s life. It will include scenes of him riding his dirt bike off a ramp into the Grand Canyon, pulling a series of tricks and then B.A.S.E. jumping to the canyon floor.
“It’s a movie about who he is and what he does,” said Steve Astephen, WMG president of action sports. “It’s his life now.”
WMG hopes to show the film at Sundance Film Festival, but the festival does not begin accepting film submissions until later this month. The agency also wants to release the movie in theaters nationwide.
“First Descent,” the snowboard movie produced by Mountain Dew in 2005, was the last action sports documentary to be released nationally. It grossed $739,690, according to Internet Movie Database.
The Pastrana movie should benefit from additional exposure this summer, when ESPN Books publishes his autobiography, “The Big Jump: The Tao of Travis Pastrana,” written with Alyssa Roenigk of ESPN The Magazine.
The book will be released in August, around the time of X Games 13.