SBJ/May 28 - June 3, 2007/This Weeks News

ISP gains foothold among midmajors with SBS acquisition

ISP Sports has acquired Sports Business Solutions, a marketing consultancy that works primarily with athletic programs that are outside Division I-A.

SBS was created in 2004 by Jerry Reckerd, a former generaal manager of Wolfpack Sports Marketing at North Carolina State University. SBS’s clients include the University of Richmond, Appalachian State University and Valparaiso University.

“Schools at that level typically don’t have the resources to generate significant corporate revenue,” Reckerd said. “We’re trying to help them generate revenue, mostly from corporate sponsorships.”

By merging into ISP Sports, Sports Business Solutions will cease to exist, becoming instead the championship division services/facility sponsorships arm of ISP. In addition to working on non-Division I-A business, Reckerd will assist with any naming-rights deals for the group.

Reckerd said he’ll be able to “offer a whole range of services that I could not offer on my own, especially in terms of ISP’s national sales representation.”

“It’s clearly going to be better for my clients,” Reckerd said.

ISP founder and CEO Ben Sutton expressed to Reckerd toward the end of 2006 that he was interested in working with more schools at the midmajor level.

“These services will afford many of our prospective partners an opportunity to develop professional and aggressive marketing strategies so that they can reach their full potential,” Sutton said.

Terms of the deal were not available.

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