SBJ/March 19 - 25, 2007/This Weeks News

SI relaunches with improved features, new partners

Sports Illustrated is relaunching its site today with five sections, more broadband video and three launch advertisers.

The move, which includes Cobra Golf, Footjoy and Titleist as official launch partners, comes a week after set up a cross-promotional partnership with that will see the two sites point viewers to each other’s content.

SI officials expect one of the more popular features to be an original video segment from Golf Magazine columnist and CBS commentator David Feherty that it is calling “Fly on the Ball.”

Thanks to the relaunch, the site will be broken into five sections:

News, featuring exclusive stories and columns

Instructional videos, with hundreds of hours of content

Equipment research

Courses and travel, which includes reviews, maps and driving directions

USGA Handicap Tracker, which allows golfers to calculate their handicap through the U.S. Golf Association

Company officials estimate that the revamped site will have more than 3 million unique users a month.

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