SBJ/March 12 - 18, 2007/Forty Under 40

Shannon Terry


Shannon Terry
Age: 37
Title: CEO
Education: B.S., finance and economics, Lipscomb University, 1992
Family: Wife, Cayce; children, Elly, 11, and Jack, 8
Career: Began career as a senior credit analyst in the banking industry; has spent the last 11 years in online sports publishing.
Last vacation: Seaside, Fla., in August 2005
Last book read: "Wooden: A Lifetime of Observations and Reflections On and Off the Court,” by John Wooden
Last movie seen: "The Departed”
TV show you never miss: "60 Minutes”
Pet peeve: Being late for meetings
Greatest achievement: After my children, recording 75 million pages viewed on Feb. 7, 2007 — National Signing Day
Greatest disappointment: Selling my first company (AllianceSports) way too early
Best sporting event you’ve ever attended: 1985, Alabama defeated Auburn 25-23 behind a game-winning 52-yard field goal by Van Tiffin, which was later memorialized as "The Kick.”
Fantasy job: Cattle rancher
Executive you most admire: Bob Bowman at MLB Advanced Media
Business advice: Work with people you enjoy being around.

The mainstream online sports world has taken a look at Shannon Terry and, and at least for the moment arrived at a clear consensus: If you can't beat 'em, join 'em.

Terry's company, based in Brentwood, Tenn., and posting annual revenue of $22 million, is now formally aligned with Sports Illustrated, AOL, Yahoo!, MSNBC,, The Sporting News and USA Today on content sharing and syndication deals. The agreements, arriving in rapid-fire succession over the past 15 months, have given an unusual amount of reach and flexibility.

By aligning with such a series of top-tier sports brands, now commands a massive voice for its college and recruiting news. But by remaining a private, independent company and not becoming a corporate subsidiary of one of the big guys, the unique voice that garnered all the industry attention has stayed intact.

"The thing we're doing is now much more in vogue," Terry said, referring to the white-hot fan intensity now surrounding college and prep sports. "The category is continuing to grow and there have been frequent solicitations [to buy the company]. But I'm getting a huge kick out of exercising my entrepreneurial impulses."

Next up are expansions of recent entries into e-commerce and social networking, two key steps toward becoming a more diverse and integrated brand. And played a significant role in the recent National Signing Day mushrooming into a major event on the country's sports calendar, with its network registering nearly 75 million page views in the 24-hour period, a 29 percent jump from its total for the 2006 signing day.

"They've done an absolutely fabulous job," said Paul Fichtenbaum, managing editor. "Signing day is like the Super Bowl to those guys, and they've completely delivered."

— Eric Fisher

Back to 2007 Forty Under 40 list.

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug