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Published March 12, 2007
Jennifer Storms is used to navigating tough terrain given that she was a top-ranked skier as a teenager, so it's fitting that as senior vice president of marketing for Turner Sports, Storms is responsible for tracking Turner's constantly shifting consumer base.
"Keeping up with our changing consumer habits is evolving on an almost daily basis," Storms said. "Different consumers are touching our products, so reaching them and growing them can be like a gerbil in a wheel."
In addition to developing marketing research for Turner's sport-related properties with the NBA, NASCAR, Major League Baseball and golf, Storms oversees the planning and scheduling of Turner's on-air programming and is responsible for the network's off-channel marketing.
"Jen takes research, analyzes it and presents it so that we can go out and market our products accordingly," said David Levy, president of Turner Sports. "She sees what kind of viewers and demographics we have, and that is essential to help grow our ratings and our business."
Storms, 35 and a Colorado Springs, Colo., native, has always been involved in sports. She made Sports Illustrated's "Faces In The Crowd" section at age 13 for her skiing prowess. She also was a torch runner for the 1984 Olympics in Los Angeles. Unfortunately, that's as far as her Olympic aspirations took her, despite her early skiing success.
"I peaked too early in skiing," she said. "And I was too small. I got blown off the mountain by Picabo Street."
With her competitive skiing days behind her, Storms went on to a career in sports.
An internship with the U.S. Olympic Committee in Colorado led to a full-time job with the USOC in 1994. In 1995, she joined Turner as a programming manager and began her climb through Turner's ranks. In October 2006, she was named Turner Sports' first female senior vice president of marketing.
— John Lombardo