CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
SBJ/March 5 - 11, 2007/This Weeks News
Red Bull will go full throttle with Vegas hospitality
Published March 5, 2007
The Red Bull hill, just outside of Turn 3 at Las Vegas Motor Speedway, is going to look a little more like a mountain this weekend during the Nextel Cup and Busch series races.
|Red Bull is bringing its two-story Energy
Station to the race this year.
Red Bull, the official energy drink at the speedway, is bringing its party starter to the race. A two-story Energy Station, known in Formula One circles as a nightclub on wheels, will sit on the hill just outside Turn 3 and serve as hospitality headquarters for the Toyota team owner and sponsor.
The Energy Station, Red Bull’s mobile hospitality unit, normally finds a home in the paddock area at most F1 events, serving as a place for Red Bull VIPs and drivers to experience high-end food and drink. There’s even a swimming pool attachment that Red Bull breaks out at warmer venues.
Last year, a junior, one-story version of the Energy Station debuted at Las Vegas Motor Speedway, but Red Bull is bringing the real thing this weekend. The Energy Station will be two stories high and sit on a 4,900-square-foot footprint with full views of the track. That’s nearly twice the square footage Red Bull used last year.
“This year, they said they wanted to do something bigger,” said Ricky May, vice president of sales at the speedway. “They always want to be unique, and this is certainly going to be unique.”
May said Red Bull’s hospitality is included in its official package, terms of which were not available.
The speedway also has been working with Red Bull’s stunt helicopter and skydivers for this weekend’s events, but with Nellis Air Force Base across the street from the speedway, air space is an issue.