SBJ/October 23 - 29, 2006/This Weeks News
NBA TV staking claim to Tuesday, giving Rashad host duties
Published October 23, 2006
NBA TV is looking to make Tuesdays its signature night this season and will have the recognizable Ahmad Rashad host its pregame, halftime and postgame shows.
In putting out a big effort to hype its Tuesday night coverage, NBA TV executives are trying to replicate the success TNT has had with its Thursday night NBA programming and ESPN’s Wednesday and Friday nights.
“We’re looking to get a little more pop and a little more press for our shows,” said Steve Herbst, NBA TV’s general manager.
Rashad will kick off the season on Tuesday, Oct. 31, in Miami, as the defending champion Miami Heat host the Chicago Bulls. He will host a pregame show at 6 p.m. ET that leads into TNT’s own pregame offering. TNT will telecast the game.
For the rest of the season through the playoffs, Rashad will host the Tuesday night shows from NBA TV’s Secaucus, N.J., studios. Plans call for taking the show on the road during the NBA Finals.
“We want to get Ahmad involved more on the network,” said Danny Meiseles, NBA Entertainment senior vice president of production and programming. “We want to give him a night and make it a happening.”
NBA TV executives plan to take advantage of the close relationships Rashad has cultivated throughout the league as host of shows such as “NBA Inside Stuff.”
“Ahmad is someone people involved with the NBA want to come in and kick it with,” Meiseles said.