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SBJ/September 18 - 24, 2006/This Weeks News
ACC creating site for game video of nonrevenue sports
Published September 18, 2006
About 500 events a year will be made
available on ACCSelect.com.
The deal, expected to be announced this week, marks the latest step in an extensive ramp-up this year of college video content on TV and online.
ACCSelect is designed to serve as a home for those sports now operating without TV distribution, though a limited number of ACC football and basketball games will be available on the service. Initial pricing will be $3.99 an event, or $5.99 a month for an all-access subscription.
Specific financial terms were not disclosed, but the subscription revenue will be shared among the parties.
Among those sports most likely to be showcased will be Olympic events such as swimming and soccer. About 500 events a year will be made available at ACCSelect.com, with coverage beginning immediately.
Raycom and Lincoln Financial, in partnership, serve as the rights holder for syndicated ACC men’s basketball and football telecasts.
Turner, expanding its digital profile thanks to a new deal with the PGA Tour, will handle most of the production duties both at game sites and online. The deal calls for using students both in front of and behind cameras for much of the game coverage.
“We’re not out to replace any of the school’s sites for their athletic programs,” said David Rudolph, Turner senior vice president of new product development. “This site isn’t going to be really about data and stats, but showcasing that video that people can’t find anywhere else.”
The recent launch of ESPNU.com, the renewal of ESPN’s broadcast deal with the Big East and CSTV’s XXL online broadcast network have all emphasized media opportunities outside TV and using such vehicles for exposure of nonrevenue sports.