SBJ/September 4 - 10, 2006/This Weeks News

Speed readers welcome: Author promotes book on race car’s hood

A Busch Series car will tout Brad Meltzer’s
“The Book of Fate” this week at Richmond.
Major motion pictures and TV shows have found valuable promotion from the hood of a NASCAR car and now, for the first time, a novel is attempting the same.

Brad Meltzer’s “The Book of Fate,” an American Da Vinci Code-style thriller, will be featured this week on the hood of FitzBradshaw Racing’s No. 12 Busch Series car, which will race in the Emerson Radio 250 at Richmond, Va., on Friday. The book will be released on Tuesday.

A round logo with “The Book of Fate” will adorn the hood and the side of the car, which is driven by Joel Kauffman.

Meltzer was introduced to NASCAR about three years ago when he received an e-mail from Mike Calinoff, who was a spotter on driver Matt Kenseth’s team at the time.

“Mike said, ‘I love your books — if you ever want to do anything with NASCAR, let me know,’” Meltzer said. “Then I called him and said, ‘I wanna do a scene at NASCAR. Can you show me around?’”

Meltzer was introduced to FitzBradshaw Racing through Calinoff while the author made preparations for “The Book of Fate,” his sixth novel, which begins at a NASCAR race in Daytona.

As recently as this past weekend, TV sitcom “According to Jim” was scheduled to be on the hood of the No. 66 car in the Nextel Cup Sony HD 500 at California Speedway. Movies, such as “Batman Begins” and “Pirates of the Caribbean” have also adorned hoods. But advertising a novel on a stock car “is a first for the publishing industry,” said Andrew Giangola, NASCAR’s director of business communications.

— Michael Smith

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