SBJ/August 21 - 27, 2006/Media

ESPN set for next round of Full Circle with FSU-Miami

Multiple ESPN channels will tackle Seminoles-
Hurricanes on Sept. 4.
ESPN is planning its third Full Circle event Sept. 4 around the Florida State-Miami college football game.

ESPN will show the regular game feed in high-definition. ESPN2 will have several boxes on the screen, including the regular game feed and isolated camera shots. ESPNU and ESPN 360 will show the game from Skycam. ESPN Classic will show classic Florida State-Miami games leading up to kickoff. ESPN Deportes will carry a Spanish feed, while ESPNews, ESPN Radio, Mobile ESPN, and ESPN.com will carry highlights and statistics.

ESPN’s first Full Circle effort, for a North Carolina-Duke basketball game in March, brought ESPN its highest-rated college basketball game, with an average 3.5 rating. The above-the-rim feed drew a 0.72 rating on ESPN2.

The second Full Circle experience, a Chicago-Miami NBA playoff game, drew a 2.5 rating.

“We have a track record that’s telling us not to be afraid of the cannibalization but to embrace the multiplatform, multinetwork approach, because you’re growing viewership,” said David Berson, ESPN’s senior vice president of program planning and development. “And it’s not just in aggregate. You’re putting such a spotlight on it that folks are more inclined to tune in.”

ESPN has a short list for the next Full Circle event after the September effort, but it hasn’t picked the event yet. Berson said it would probably be a college football or basketball game or a NASCAR race.

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