SBJ/July 24 - 30, 2006/This Weeks News

Big South freshens its logo

The Big South Conference is expected to unveil its new logo Friday at the league’s football media day.

With the Big South entering its fifth season of football and putting more emphasis on branding the league itself, Commissioner Kyle Kallander said the time was right to issue a new look.

“We needed an updated logo that would be a better reflection of who we are,” Kallander said. “It’s been eight years since we last had a new logo, and since then we’ve added three new members and we’ve added football. From an athletic standpoint, the difference between now and then is night and day.”

The new logo will be central to the conference’s effort to establish itself as a brand. It will be more visible on the football fields and basketball courts, as well as jerseys, helmets and scoreboards.

While the Big South, which is headquartered in Charlotte, faces many challenges that are familiar to midmajor conferences, including revenue generation, Kallander said the league signed a new deal with ESPN that puts the semifinals of its men’s basketball tournament and select baseball games on ESPNU. The league, which distributed close to $500,000 total to its members last month, also works with CSTV and regional carriers to maximize exposure.

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