SBJ/July 17 - 23, 2006/This Weeks News

Ex-IMG Olympics exec Prazmark to Wasserman

Robert Prazmark, who recently resigned as IMG’s president of Olympic sales, has joined Wasserman Media Group, where he hopes to represent international sports properties in sponsorship and marketing sales, among other things.

Prazmark, a founder of the International Olympic Committee’s TOP sponsor program, was named executive vice president of marketing for Los Angeles-based WMG and will report to WMG Marketing President Jeff Knapple.

Prazmark said his parting with IMG was amicable. He said he joined WMG because he believes the company, owned by sports entrepreneur Casey Wasserman, will be a leader in developing new sports, entertainment and marketing opportunities on a global basis.

“These people are going places, and I want to be a part of it,” he said.

Prazmark said he is looking forward to creating new business opportunities for sports properties globally. He added that many international sports properties are “undermarketed and underutilized.”

While at IMG, Prazmark represented the U.S. Olympic Committee from 1999 to 2005, and Knapple said, “It would be logical to assume we would build out an Olympic business and Rob would be a big part of it.”

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