SBJ/July 17 - 23, 2006/SBJ In Depth

Hot dog sponsorships with MLB teams

SportsBusiness Journal asked each team to identify any hot dog brand that had “Official Sponsor” status. We also asked each team to provide an estimate of how many hot dogs were sold on a per-game basis over the course of a season. Information was compiled for 29 of the 30 ballparks.

Team Official sponsor
Avg. sales per game
Angels Farmer John
12,000
Astros None
10,000
Athletics Miller
WND
Blue Jays Schneiders
WND
Braves Hebrew National
5,500-6,500
Brewers Klement?s Sausage
6,000
Cardinals Hunter Hot Dogs
16,000
Cubs Hebrew National; Eisenberg Sausages
19,000
Devil Rays Hebrew National
NA
Diamondbacks Oscar Mayer
10,200
Dodgers Farmer John's Dodger Dog
20,500
Giants Hebrew National; Alpine Meats
16,000
Indians Sugardale
7,700
Mariners Cloverdale Meats
7,500
Marlins WND
WND
Mets Hebrew National; Kahn's; Nathan's Famous
9,000
Nationals Dominic's of New York
6,000-7,000
Orioles Esskay
7,000
Padres Hebrew National; Wienerschnitzel
9,000-10,000
Phillies Hatfield Meats
12,000
Pirates Hebrew National; Johnsonville Italian Sausage
NA
Rangers Hebrew National
NA
Red Sox Kahn's; Hebrew National
15,000
Reds Kahn's
6,000
Rockies None
11,000
Royals Hebrew National
7,600
Tigers Ball Park Franks; Hebrew National
11,000
Twins Gold'n Plump; Jennie-O
11,000
White Sox Ball Park Franks; Best's Kosher
6,000
Yankees Hebrew National; Nathan's Famous
21,000

NA: Not available; WND: Would not disclose
Sources: SportsBusiness Journal research, the teams and their concessionaires

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