From The Executive Editor: Making waves Cartoon: Holiday let-down Sutton Impact: Books to lead by Cartoon: An NFL Christmas Carol From The Executive Editor: Most Influential Lessons to tomorrow’s executives From The Executive Editor: CFP progress Cartoon: Detour From the Field of Sports Collectibles Space: The next frontier in sponsorship?
SBJ/July 17 - 23, 2006/Opinion
At midseason, MLB has reason to be confident
Published July 17, 2006
The major news from Pittsburgh was the league’s new television agreements with Fox and Turner. In the past few months, there were continued hints of lukewarm interest in MLB’s TV package; some questioned whether the league was set up for a major drop in rights fees. While it may not be seen as a very clean TV deal, to their credit, league executives creatively pieced together agreements that will result in more games and likely more revenue.
In addition, the league still has inventory to sell, including an attractive League Championship Series package, providing either the foundation for its own Baseball Channel or valuable programming for a willing — and paying — suitor.