From the Field of Information Management End the one-size-fits-all approach How brands can reach the two Brazils Cartoon: Anticipation Fanaticos are the ‘more’ consumer Industry could learn from scholars Cartoon: Draft in the Windy City Sutton Impact: Check thermostat From The Executive Editor: An AD's life How you see it
Upcoming Conferences and Events
SBJ/July 17 - 23, 2006/Opinion
At midseason, MLB has reason to be confident
Published July 17, 2006
The major news from Pittsburgh was the league’s new television agreements with Fox and Turner. In the past few months, there were continued hints of lukewarm interest in MLB’s TV package; some questioned whether the league was set up for a major drop in rights fees. While it may not be seen as a very clean TV deal, to their credit, league executives creatively pieced together agreements that will result in more games and likely more revenue.
In addition, the league still has inventory to sell, including an attractive League Championship Series package, providing either the foundation for its own Baseball Channel or valuable programming for a willing — and paying — suitor.