SBJ/July 17 - 23, 2006/Media

Nielsen weekly sports ranking

FOR THE WEEK OF 6/26/06 - 7/2/06

DOUBLE COVERAGE: Univision’s coverage of the FIFA World Cup earned it four of network TV’s 10 most-watched sports programs between June 26 and July 2, but ABC drew the largest soccer audience of the week. Coverage of England-Portugal on July 1 simultaneously drew 3.6 million households on ABC and 1.8 million households on Univision. Fox’s Saturday night coverage of NASCAR’s Pepsi 400 ranked No. 1 for the week.

Top 10 Network Sports Telecasts
Rank Net. Program Date
Rating
Share
Households Watching
(000s)
1 FOX NASCAR: NEXTEL CUP SERIES PEPSI 400 7/1
5.1
11
5,569
2 ABC WORLD CUP: ENGLAND-PORTUGAL 7/1
3.3
10
3,627
3 NBC GOLF: U.S. WOMEN'S OPEN (SUNDAY COVERAGE) 7/2
3.1
8
3,364
4 FOX MLB: FOX SATURDAY BASEBALL (REGIONAL COVERAGE) 7/1
2.6
7
2,824
5 UNI WORLD CUP: BRAZIL-FRANCE 7/1
2.3
6
2,559
6 UNI WORLD CUP: ARGENTINA-GERMANY 6/30
1.6
5
1,786
7 UNI WORLD CUP: ENGLAND-PORTUGAL 7/1
1.6
5
1,764
8 NBC GOLF: U.S. WOMEN'S OPEN (SATURDAY COVERAGE) 7/1
1.6
4
1,725
9 UNI WORLD CUP: BRAZIL-GHANA 6/27
1.4
5
1,530
10 NBC TENNIS: WIMBLEDON (EARLY ROUND PLAY) 7/1
1.3
4
1,480


TRIFECTA: ESPN posted nine of the week’s 10 most-watched sporting events on cable. The net’s Wednesday night NBA draft coverage averaged 2.2 million households. Its Saturday afternoon World Cup coverage of Brazil vs. France attracted 2.6 million households, the network’s biggest audience for a non-U.S. team game. The final game of the College World Series drew just under 2 million households on a Monday night.

Top 10 Cable Sports Telecasts
(RATING)
Rank
Net
Program Date National Cov. Area Share
Households Watching
(000s)
1 ESPN WORLD CUP: BRAZIL-FRANCE 7/1
2.4
2.9
7
2,598
2 ESPN NBA DRAFT 6/28
2.0
2.4
4
2,201
3 ESPN MLB: SUNDAY NIGHT BASEBALL: N.Y. METS-N.Y. YANKEES 7/2
1.9
2.3
5
2,118
4 ESPN COLLEGE WORLD SERIES: UNC-OREGON ST. (CHAMP. GAME) 6/26
1.8
2.2
4
1,968
5 ESPN WORLD CUP: ARGENTINA-GERMANY 6/30
1.6
2.0
6
1,807
6 ESPN WORLD CUP: BRAZIL-GHANA 6/27
1.6
1.9
6
1,722
7 ESPN WORLD CUP: SWITZERLAND-UKRAINE 6/26
1.5
1.9
5
1,705
8 ESPN WORLD CUP: FRANCE-SPAIN 6/27
1.4
1.7
5
1,589
9 FX NASCAR: BUSCH SERIES WINN-DIXIE 250 6/30
1.4
1.7
3
1,522
10 ESPN WORLD CUP: AUSTRALIA-ITALY 6/26
1.3
1.6
5
1,455

Rating — Estimated percent of all TV households of persons tuned to a specific program source. One ratings point equals 1,102,000 homes.
Share — Estimated percent of all households using television at that time which are tuned to a specific program source.
Source: Nielsen Media Research

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