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SBJ/July 17 - 23, 2006/Media
NBA's draft night ratings winner: Memphis
Published July 17, 2006
Memphis, a market whose NBA team had the No. 24 pick in this year’s NBA draft, posted the highest local-market rating for ESPN’s June 28 selection show coverage, and three non-team markets — Louisville, Hartford and Raleigh-Durham — were among the nation’s top 10. Ratings for Toronto, whose Raptors had the No. 1 overall pick, were not available.
Nationally, ESPN posted a coverage-area rating of 2.4 for the draft, up 14 percent from 2005.
Top 10
| Rank | Market (size*) | Avg. rating/share |
Change from 2005 |
|---|---|---|---|
| 1 | Memphis (44) | 5.7/9 |
+54.1% |
| 2 | Louisville, Ky. (50) | 4.5/8 |
-29.7% |
| 3 | Cleveland (16) | 3.6/7 |
+71.4% |
| 4t | Hartford, Conn. (28) | 3.4/6 |
+88.9% |
| 4t | Indianapolis (25) | 3.4/6 |
-12.8% |
| 6 | Raleigh-Durham (29) | 3.3/6 |
-44.1% |
| 7 | Philadelphia (4) | 3.1/6 |
+121.4% |
| 8 | Charlotte (27) | 2.9/6 |
-23.7% |
| 9 | Atlanta (9) | 2.8/5 |
+7.7% |
| 10 | Detroit (11) | 2.7/5 |
-27.0% |
Other NBA team markets
| Rank | Market (size*) | Avg. rating/share |
Change from 2005 |
|---|---|---|---|
| 13t | Washington, D.C. (8) | 2.5/5 |
+31.6% |
| 13t | Houston (10) | 2.5/4 |
+47.1% |
| 15 | Milwaukee (33) | 2.4/4 |
-33.3% |
| 17 | Dallas-Fort Worth (7) | 2.2/4 |
+22.2% |
| 18t | Oklahoma City (45) | 2.1/4 |
-8.7% |
| 18t | San Antonio (37) | 2.1/4 |
-34.4% |
| 18t | Orlando (20) | 2.1/3 |
+75.0% |
| 23t | New York (1) | 2.0/4 |
0.0% |
| 23t | Miami-Fort Lauderdale (17) | 2.0/3 |
-23.1% |
| 26 | Chicago (3) | 1.9/4 |
0.0% |
| 28t | Denver (18) | 1.7/4 |
+6.2% |
| 28t | Los Angeles (2) | 1.7/4 |
-10.5% |
| 28t | Portland (23) | 1.7/4 |
-45.2% |
| 33t | Minneapolis-St. Paul (15) | 1.6/4 |
+6.7% |
| 37t | Boston (5) | 1.4/3 |
+27.3% |
| 40t | Salt Lake City (36) | 1.3/4 |
-53.6% |
| 46t | Phoenix (14) | 1.1/3 |
-45.0% |
| 46t | Sacramento (19) | 1.1/3 |
-35.3% |
| 46t | Seattle (13) | 1.1/3 |
-50.0% |
| 52 | San Francisco-Oakland-San Jose (6) | 0.9/3 |
-59.1% |
| NA | New Orleans (43) | NA |
NA |
* Market size ranking among all U.S. markets by number of TV households.
NA: Not available
Source: Nielsen Media Research
Research by Katherine Johnson-Reid, SportsBusiness Daily
