SBJ/July 17 - 23, 2006/Media

NBA's draft night ratings winner: Memphis

Memphis, a market whose NBA team had the No. 24 pick in this year’s NBA draft, posted the highest local-market rating for ESPN’s June 28 selection show coverage, and three non-team markets — Louisville, Hartford and Raleigh-Durham — were among the nation’s top 10. Ratings for Toronto, whose Raptors had the No. 1 overall pick, were not available.

Nationally, ESPN posted a coverage-area rating of 2.4 for the draft, up 14 percent from 2005.

Top 10

Rank Market (size*)
Avg. rating/share
Change from 2005
1 Memphis (44)
5.7/9
+54.1%
2 Louisville, Ky. (50)
4.5/8
-29.7%
3 Cleveland (16)
3.6/7
+71.4%
4t Hartford, Conn. (28)
3.4/6
+88.9%
4t Indianapolis (25)
3.4/6
-12.8%
6 Raleigh-Durham (29)
3.3/6
-44.1%
7 Philadelphia (4)
3.1/6
+121.4%
8 Charlotte (27)
2.9/6
-23.7%
9 Atlanta (9)
2.8/5
+7.7%
10 Detroit (11)
2.7/5
-27.0%

Other NBA team markets

Rank Market (size*)
Avg. rating/share
Change from 2005
13t Washington, D.C. (8)
2.5/5
+31.6%
13t Houston (10)
2.5/4
+47.1%
15 Milwaukee (33)
2.4/4
-33.3%
17 Dallas-Fort Worth (7)
2.2/4
+22.2%
18t Oklahoma City (45)
2.1/4
-8.7%
18t San Antonio (37)
2.1/4
-34.4%
18t Orlando (20)
2.1/3
+75.0%
23t New York (1)
2.0/4
0.0%
23t Miami-Fort Lauderdale (17)
2.0/3
-23.1%
26 Chicago (3)
1.9/4
0.0%
28t Denver (18)
1.7/4
+6.2%
28t Los Angeles (2)
1.7/4
-10.5%
28t Portland (23)
1.7/4
-45.2%
33t Minneapolis-St. Paul (15)
1.6/4
+6.7%
37t Boston (5)
1.4/3
+27.3%
40t Salt Lake City (36)
1.3/4
-53.6%
46t Phoenix (14)
1.1/3
-45.0%
46t Sacramento (19)
1.1/3
-35.3%
46t Seattle (13)
1.1/3
-50.0%
52 San Francisco-Oakland-San Jose (6)
0.9/3
-59.1%
NA New Orleans (43)
NA
NA

* Market size ranking among all U.S. markets by number of TV households.
NA: Not available
Source: Nielsen Media Research
Research by Katherine Johnson-Reid, SportsBusiness Daily

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