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SBJ/July 17 - 23, 2006/Media
Making the turn: NASCAR hits backstretch
Published July 17, 2006
Fox posted an average rating of 5.6 for 11 races on its NASCAR Nextel Cup Series schedule this year, not including two races delayed by rain. That compares with a 13-race average of 6.0 last year. Following is a look at ratings for races at the midpoint of NASCAR’s 2006 season.
Avg. rating / share (no. of HHs, 000s) |
||||||
| Date | Net | Race | Site | 2006 |
2005 |
Change |
|---|---|---|---|---|---|---|
| July 1 | Fox | Pepsi 400 | Daytona Beach, Fla. | 5.1/11 |
5.5/13 |
-7.3% |
| June 25 | Fox | Dodge/Save Mart 350 | Sonoma, Calif. | 5.1/11 |
5.7/13 |
-10.5% |
| June 18 | Fox | 3M Performance 400 (a) |
Brooklyn, Mich. | 4.5/11 |
4.7/12 |
-4.3% |
| June 11 | Fox | Pocono 500 | Pocono, Pa. | 5.2/12 |
5.6/14 |
-7.1% |
| June 4 | FX | Neighborhood Excellence 400 |
Dover, Del. | 4.6/ (4,079) |
4.9/(4,245) |
-6.1% |
| May 28 | Fox | Coca-Cola 600 | Concord, N.C. | 5.1/11 |
6.1/13 |
-16.4% |
| May 20 | FX | Nextel All-Star Challenge (a) |
Concord, N.C. | 3.4/ (3,057) |
4.3/(3,691) |
-20.9% |
| May 13 | Fox | Dodge Charger 500 | Darlington, S.C. | 4.8/10 |
5.6/11 |
-14.3% |
| May 6 | FX | Crown Royal 400 | Richmond, Va. | 4.3/ (3,776) |
4.4/(3,779) |
-2.2% |
| May 1 | Fox | Aaron's 499 (b) |
Talladega, Ala. | 4.4/11 |
7.6/18 |
NA |
| April 22 | Fox | Subway Fresh 500 | Phoenix | 4.8/9 |
5.1/10 |
-5.9% |
| April 9 | Fox | Samsung / RadioShack 500 | Fort Worth, Texas | 5.4/13 |
5.7/15 |
-5.3% |
| April 2 | Fox | DirecTV 500 | Martinsville, Va. | 6.2/15 |
5.1/13 |
+21.6% |
| March 26 | Fox | Food City 500 | Bristol, Tenn. | 6.2/14 |
6.3/16 |
-1.6% |
| March 20 | FX | Golden Corral 500 (b) (c) |
Atlanta | 1.5/ (1,293) |
5.5/13 |
NA |
| March 12 | Fox | UAW-Daimler Chrysler 400 | Las Vegas | 6.2/12 |
6.4/14 |
-3.1% |
| Feb. 26 | Fox | Auto Club 500 | Fontana, Calif. | 7.4/14 |
7.9/16 |
-6.3% |
| Feb. 19 | NBC | Daytona 500 (c) |
Daytona Beach, Fla. | 11.3/23 |
10.9/23 |
+3.7% |
| Feb. 12 | TNT | Budweiser Shootout (c) |
Daytona Beach, Fla. | 4.5/ (4,090) |
5.3/10 |
NA |
Notes: All cable marks are coverage-area ratings. Dates and names are for events as run in 2006, with additional notes below.
NA: Not applicable
(a) Race shortened or delayed by rain.
(b) Scheduled Sunday race postponed to Monday because of rain.
(c) Race aired on Fox in 2005.
Source: Fox, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily
