SBJ/July 17 - 23, 2006/Media

Making the turn: NASCAR hits backstretch

Fox posted an average rating of 5.6 for 11 races on its NASCAR Nextel Cup Series schedule this year, not including two races delayed by rain. That compares with a 13-race average of 6.0 last year. Following is a look at ratings for races at the midpoint of NASCAR’s 2006 season.

 
Avg. rating / share
(no. of HHs, 000s)
Date Net Race Site
2006
2005
Change
July 1 Fox Pepsi 400 Daytona Beach, Fla.
5.1/11
5.5/13
-7.3%
June 25 Fox Dodge/Save Mart 350 Sonoma, Calif.
5.1/11
5.7/13
-10.5%
June 18 Fox 3M Performance 400
(a)
Brooklyn, Mich.
4.5/11
4.7/12
-4.3%
June 11 Fox Pocono 500 Pocono, Pa.
5.2/12
5.6/14
-7.1%
June 4 FX Neighborhood
Excellence 400
Dover, Del.
4.6/ (4,079)
4.9/(4,245)
-6.1%
May 28 Fox Coca-Cola 600 Concord, N.C.
5.1/11
6.1/13
-16.4%
May 20 FX Nextel All-Star
Challenge (a)
Concord, N.C.
3.4/ (3,057)
4.3/(3,691)
-20.9%
May 13 Fox Dodge Charger 500 Darlington, S.C.
4.8/10
5.6/11
-14.3%
May 6 FX Crown Royal 400 Richmond, Va.
4.3/ (3,776)
4.4/(3,779)
-2.2%
May 1 Fox Aaron's 499
(b)
Talladega, Ala.
4.4/11
7.6/18
NA
April 22 Fox Subway Fresh 500 Phoenix
4.8/9
5.1/10
-5.9%
April 9 Fox Samsung / RadioShack 500 Fort Worth, Texas
5.4/13
5.7/15
-5.3%
April 2 Fox DirecTV 500 Martinsville, Va.
6.2/15
5.1/13
+21.6%
March 26 Fox Food City 500 Bristol, Tenn.
6.2/14
6.3/16
-1.6%
March 20 FX Golden Corral 500
(b) (c)
Atlanta
1.5/ (1,293)
5.5/13
NA
March 12 Fox UAW-Daimler Chrysler 400 Las Vegas
6.2/12
6.4/14
-3.1%
Feb. 26 Fox Auto Club 500 Fontana, Calif.
7.4/14
7.9/16
-6.3%
Feb. 19 NBC Daytona 500
(c)
Daytona Beach, Fla.
11.3/23
10.9/23
+3.7%
Feb. 12 TNT Budweiser Shootout
(c)
Daytona Beach, Fla.
4.5/ (4,090)
5.3/10
NA

Notes: All cable marks are coverage-area ratings. Dates and names are for events as run in 2006, with additional notes below.
NA: Not applicable
(a) Race shortened or delayed by rain.
(b) Scheduled Sunday race postponed to Monday because of rain.
(c) Race aired on Fox in 2005.
Source: Fox, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily

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