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SBJ/June 12 - 18, 2006/SBJ In Depth
Turnkey Sports Poll
Published June 12, 2006
The following are results of the Turnkey Sports Poll taken in May. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.
Who has done a better job marketing the personality of its players?
| PGA Tour | 71.54% |
| LPGA | 18.70% |
| No response | 9.76 |
Does the success of Tiger Woods determine the success of the PGA Tour?
| Yes | 51.81% |
| No | 47.79% |
| No response | 0.40% |
In your opinion, what drives television ratings best for the PGA Tour?
| Two dominant rivals | 65.86% |
| Single dominant player | 26.10% |
| Parity week after week | 7.23% |
| No response | 0.80% |
Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit www.turnkeysports.com.




