SBJ/June 12 - 18, 2006/SBJ In Depth

Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in May. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Who has done a better job marketing the personality of its players?

PGA Tour 71.54%
LPGA 18.70%
No response 9.76

Does the success of Tiger Woods determine the success of the PGA Tour?

Yes 51.81%
No 47.79%
No response 0.40%

In your opinion, what drives television ratings best for the PGA Tour?

Two dominant rivals 65.86%
Single dominant player 26.10%
Parity week after week 7.23%
No response 0.80%

Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit

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