SBJ/June 12 - 18, 2006/SBJ In Depth

Demographics of golf fans

From August 2004 through September 2005, Scarborough Marketing asked more than 208,000 U.S. golf fans various lifestyle questions. The following chart is a demographic breakdown of those fans.

To read: 29.5 percent of U.S. residents claimed to be at least a little interested in the PGA Tour, and 62.6 percent of those respondents were male.

Played golf in the past year
PGA fan
LPGA fan
U.S.
13.9%
29.5%
15.8%
Male
75.2%
62.6%
59.3%
Female
24.8%
37.4%
40.7%
Age      
18-34
31.4%
23.9%
21.0%
35-54
42.3%
38.4%
38.3%
55+
26.3%
37.7%
40.6%
Avg. household income
Less than $25,000
5.7%
11.5%
11.5%
$25,000-$34,999
7.6%
10.5%
10.4%
$35,000-$49,999
16.5%
19.3%
20.0%
$50,000-$74,999
21.2%
20.0%
19.3%
$75,000+
49.0%
38.7%
38.9%
$100,000+
29.5%
22.5%
23.1%
$250,000+
4.2%
3.0%
3.1%
Education
College graduate
19.0%
16.5%
15.2%
Postgraduate degree
12.9%
10.5%
11.1%
Race
White
89.0%
84.8%
85.0%
Black
5.3%
10.1%
10.0%
Asian
2.5%
2.5%
2.7%
Hispanic
6.7%
7.2%
7.1%
Other
2.7%
2.6%
2.4%

Source: Scarborough Marketing

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