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Demographics of golf fans
Published June 12, 2006
From August 2004 through September 2005, Scarborough Marketing asked more than 208,000 U.S. golf fans various lifestyle questions. The following chart is a demographic breakdown of those fans.
To read: 29.5 percent of U.S. residents claimed to be at least a little interested in the PGA Tour, and 62.6 percent of those respondents were male.
| Played golf in the past year | PGA fan |
LPGA fan |
|
| U.S. | 13.9% |
29.5% |
15.8% |
|---|---|---|---|
| Male | 75.2% |
62.6% |
59.3% |
| Female | 24.8% |
37.4% |
40.7% |
| Age | |||
| 18-34 | 31.4% |
23.9% |
21.0% |
| 35-54 | 42.3% |
38.4% |
38.3% |
| 55+ | 26.3% |
37.7% |
40.6% |
| Avg. household income | |||
| Less than $25,000 | 5.7% |
11.5% |
11.5% |
| $25,000-$34,999 | 7.6% |
10.5% |
10.4% |
| $35,000-$49,999 | 16.5% |
19.3% |
20.0% |
| $50,000-$74,999 | 21.2% |
20.0% |
19.3% |
| $75,000+ | 49.0% |
38.7% |
38.9% |
| $100,000+ | 29.5% |
22.5% |
23.1% |
| $250,000+ | 4.2% |
3.0% |
3.1% |
| Education | |||
| College graduate | 19.0% |
16.5% |
15.2% |
| Postgraduate degree | 12.9% |
10.5% |
11.1% |
| Race | |||
| White | 89.0% |
84.8% |
85.0% |
| Black | 5.3% |
10.1% |
10.0% |
| Asian | 2.5% |
2.5% |
2.7% |
| Hispanic | 6.7% |
7.2% |
7.1% |
| Other | 2.7% |
2.6% |
2.4% |
Source: Scarborough Marketing
